Company:
Marsh
Description:
Position Overview
The Digital Development Business Manager is responsible for defining, executing, and continuously optimizing the local digital strategy to accelerate growth, strengthen brand visibility, and generate qualified demand across B2B and B2C audiences. This role blends strategic digital marketing leadership with digital business development responsibilities, ensuring end-to-end performance across digital and traditional channels (web, paid media, social, email/automation, marketplaces/e-tailing/DTC where applicable), and tight alignment with Sales and Marketing.
The role acts as the digital subject-matter expert for the organization, translating business priorities into measurable digital plans, scaling lead generation, improving conversion, and building a data-driven culture through robust analytics and reporting.
Key Responsibilities
1) Digital Strategy & Leadership
- Co-develop and execute the overall Marketing & Communication plan with business stakeholders (B2B/B2C) and ensure digital activation.
- Translate corporate objectives into actionable channel strategies across websites, social, email/automation, paid media, and other digital touchpoints.
- Serve as a trusted advisor on digital initiatives, supporting local and global campaigns and ensuring local relevance.
- Communicate the full digital strategy clearly to Marketing, Sales, and leadership to drive alignment and execution discipline.
2) Digital Presence, Brand & Customer Experience (CX)
- Ensure consistent and effective brand representation across all digital channels and assets.
- Own website/content direction: content strategy, UX optimization, journey improvements, and digital design standards.
- Maintain and improve customer journeys and conversion paths (landing pages, forms, nurture flows, lead routing).
- Monitor online reputation and digital performance signals; coordinate improvements as needed.
3) Demand Generation, Campaign Management & Channel Execution
- Plan, execute, and optimize digital campaigns across SEO, SEA, social ads (e.g., LinkedIn/Meta), email marketing, and marketing automation.
- Manage/coordinate marketplaces, e-tailing and DTC initiatives (when applicable), plus partnerships/sponsors that generate digital demand.
- Lead digital project delivery such as product launches, always-on lead generation programs, and CRM-driven lifecycle campaigns.
- Act as primary point of contact for external agencies and vendors; challenge media proposals, validate assumptions, and ensure performance accountability.
4) Digital Business Development & Market Expansion
- Research and identify new markets/sectors to expand prospecting for insured and non-insured benefits.
- Analyze opportunities by geography, key players, economic outlook, competitive landscape, market size, profitability, and customer needs.
- Define target segments and channel mix to maximize lead quality and reach; adapt strategy to local customer behaviors.
- Develop and implement go-to-market and sales-support strategies for prioritized segments; track impact and iterate.
5) Data, Analytics, ROI & Reporting
- Define and govern KPIs to measure ROI, conversion, engagement, pipeline impact, CAC, and funnel health.
- Produce recurring performance reporting and actionable insights for Marketing and Commercial teams.
- Build a data-driven optimization loop: test hypotheses, review results, and implement improvements (creative, audience, landing, nurture, channel mix).
- Ensure reporting accuracy and consistency across sources (ads platforms, analytics, CRM).
6) Cross-functional Collaboration & Operational Excellence
- Act as the bridge between Marketing, Sales, and IT, ensuring lead capture, tracking, attribution, and routing work end-to-end.
- Coordinate lead follow-up processes with Sales; define/track SLAs and feedback loops to improve lead quality and conversion.
- Partner with IT/product teams to integrate and optimize marketing platforms (analytics, tag management, CRM, automation).
- Document processes, templates, playbooks, and work standards to scale digital execution.
7) Innovation & Capability Building
- Identify and implement new tools, channels, and tactics to improve visibility and lead acquisition.
- Stay ahead of digital trends (including AI-enabled audience segmentation/prediction) and translate them into practical use cases.
- Develop digital capabilities within the organization through enablement, standards, and best practices.
Qualifications & Experience
Technical Skills (Tools & Knowledge)
- Marketing automation and omnichannel journey design (rules, triggers, segmentation, personalization).
- Analytics and measurement: Google Analytics and/or Adobe Analytics, dashboarding/visualization tools (e.g., Qlik Sense or similar), campaign tracking and attribution concepts.
- CRM familiarity: MPower and/or Microsoft Dynamics (lead lifecycle, pipeline reporting, routing).
- SEO/SEA fundamentals and paid social execution/optimization (LinkedIn, Meta, etc.).
- Adobe ecosystem familiarity preferred: Adobe Experience Manager, Photoshop, InDesign, Premiere Pro (or equivalent tools).
- Comfort with AI concepts for marketing (predictive segmentation, experimentation, optimization) and a strong testing mindset.
Core Competencies (Soft Skills)
- Strategic thinking with a hands-on, execution-oriented approach.
- Strong project management, prioritization, and stakeholder management in matrix environments.
- Analytical, performance-driven mindset with high attention to detail.
- Strong communication skills (written and verbal), able to influence senior stakeholders.
KPIs / Success Metrics
Demand & Funnel
- Lead quantity and quality (MQL/SQL contribution, qualification rate).
- Lead-to-opportunity conversion rate and funnel conversion by stage.
- Pipeline and revenue influence attributable to digital initiatives (where measurement is available).
Efficiency & ROI
- ROI / ROAS, customer acquisition cost (CAC) and cost per qualified lead.
- Budget allocation effectiveness across channels (incrementality and performance contribution).
Execution & Governance
- Reporting accuracy, cadence adherence, and insight/action rate.
- SLA adherence with Sales (speed-to-lead, follow-up compliance, feedback loop health).
- Campaign delivery on time/on brand; agency/vendor performance vs. agreed KPIs.
Experience & Growth
- Website/journey conversion rate improvements (landing pages, forms, nurture).
- Engagement metrics by channel (email performance, paid media CTR/CVR, SEO growth, social engagement where relevant).
Marsh Risk is a business of Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information about Marsh Risk, visit marsh.com, or follow us on LinkedIn and X.
Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.
Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.