Digital Conversions Senior Executive – Social 

The Digital Conversions Senior Executive – Social will execute paid social campaigns that drive conversions, engagement, and ROI. You’ll manage day-to-day optimizations while contributing insights that elevate performance across platforms. 

Key Responsibilities 

• Manage daily campaign execution and optimization across Meta and TikTok. 

• Analyze audience data to refine targeting and bidding strategies. 

• Test new formats, creatives, and ad types to maximize performance. 

• Collaborate with managers and analytics teams to deliver data-driven reports. 

• Track KPIs and ensure accurate reporting on performance and spend. 

• Stay ahead of platform trends and algorithm changes. 

Requirements 

• 3–5 years of experience in paid social campaign management. 

• Proficiency in Meta Ads Manager, TikTok Ads, and tracking tools. 

• Strong analytical and reporting skills. 

• Detail-oriented with the ability to manage multiple accounts. 

• Passion for performance marketing and emerging social platforms.