Nexstar Media Group, Inc.

Digital Content Producer (FT)

NY, New York Full time

PIX11 News is looking for a full-time passionate, talented and hard-working digital producer to help manage PIX11.com and its social platforms.

The ideal candidate will have a passion for breaking news as well as for the tri-state area, while also being an expert in SEO, social media and other tools to grow PIX11’s digital audience while increasing page views.

The right person for this job will be able to produce fast, compelling and accurate content, and help take PIX11.com to the next level as an important source for news and video with a strong local focus.

This role will include morning, evening and weekend shifts.

The position’s chief responsibilities require that the producer:

  • Be able to work in a fast-paced environment. Digital producers are expected to write multiple stories per day and pivot to breaking news stories as needed.
  • Be proactive in content discovery, identify potential viral social media content, keep abreast of breaking local news, and have a pulse on stories that are important to the PIX11 audience.
  • Have knowledge of SEO best practices and website optimization with a demonstrated track record of generating pageviews. The ability to write strong headlines is essential.
  • Be familiar with website and social media analytics, and how to use these metrics to inform future editorial decisions, grow our digital audience, and drive pageview traffic. 
  • Create news graphics and write compelling social media copy for Facebook, Twitter, and Instagram. 
  • Create engaging mobile app and desktop pushes using language that drives pageview traffic.
  • Copyedit reporter stories, keeping in mind both grammar and AP style.
  • Clip and publish video segments from newscasts.

Requirements and skills

  • Minimum of 2-3 years of news reporting or writing experience in a digital space.
  • Ability to work professionally with station staff to put out the best possible digital product. Applicants should be able to work independently and as part of a larger team, including fellow digital producers, assignment editors, reporters, and TV producers.
  • Passion for the news, digital presentation, and a commitment to fairness and accuracy.
  • Curiosity about the latest digital tools and a willingness to experiment with new ways to tell stories and reach a wider audience.
  • Knowledge of the following tools is a plus: WordPress, Google Trends, Chartbeat, Meta Insights, and Social News Desk.  

At the time of your application, please be prepared to show at least five writing samples published within the last two years.

Hourly rate: $29 +