Digital Content Editor, Wake Forest Magazine

External Applicants: 

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.

Cover Letter and Supporting Documents:

• Navigate to the "My Experience" application page.

• Locate the "Resume/CV" document upload section at the bottom of the page.

• Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.

Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.

Current Employees:

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A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.

Job Description Summary

The Digital Content Editor leads the execution of the alumni magazine’s digital content strategy across web, email, and social media platforms. This role transforms print stories into dynamic digital experiences while creating original, platform-specific content that engages alumni, students, faculty, and donors. The ideal candidate is a strategic storyteller, strong editor, and digitally fluent content producer who understands how to grow audiences and deepen engagement across channels.

*This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Job Description

Essential Functions:

Digital Strategy Execution:

• Executes Wake Forest Magazine’s digital content strategy in alignment with strategic advancement storytelling goals.
• Develops and maintains a digital editorial calendar for the magazine website and social media platforms.
• Works with editorial team to conceive of magazine stories and features with compelling digital components (web articles, email features, social posts, video snippets, etc.).
• Identifies opportunities for timely, digital-first storytelling that complements print cycles.
• Works with Senior Managing Editor and editorial team to develop a robust online presence for the magazine to include RSS feeds and a social media connection to more directly reach different audiences. This includes Facebook and Instagram, which can promote the magazine’s print features and delivers important news or opportunities in between quarterly print magazines.
• Develops digital-only features and initiatives that boost online engagement.

Website Management:

• Manages and updates the alumni magazine website, ensuring fresh, relevant, and optimized content.
• Works alongside editorial team to edit, write, and publish articles for both print and digital placement.
• Coordinates with other Wake Forest strategic communications offices to boost University initiatives.
• Casts digital content to audiences using the university’s content management system (CMS), Salesforce Marketing Cloud.
• Applies SEO best practices to improve discoverability and search performance.
• Monitors site analytics and recommend improvements to increase traffic, time-on-page, and engagement.

Social Media and Audience Engagement:

• Creates and manages social media content that extends magazine stories and builds community in harmony with the Wake Forest Magazine social media strategy.
• Writes platform-specific copy for channels such as Instagram, LinkedIn, Facebook, and X.
• Monitors comments and messages, fostering positive engagement and alumni interaction.
• Collaborates with university communications teams to amplify stories across institutional channels and social media.

Editorial and Creative Collaboration:

• Works closely with writers, designers, photographers, and videographers to produce multimedia content.
• Ensures consistent voice, tone, and brand alignment across all digital touchpoints.
• Edits submissions for clarity, accuracy, and alignment with editorial standards.
• Maintains high journalistic standards and fact-checking processes.

Performance and Optimization:

• Tracks and analyzes digital performance metrics (website traffic, engagement rates, email open rates, social growth).
• Uses data insights to refine content strategy and improve outcomes.
• Prepares periodic performance reports for leadership.

Required Education, Knowledge, Skills, Abilities:

• Bachelor’s degree in journalism, communications, marketing, or related field.
• 3–5 years of experience in digital publishing, content strategy, or editorial roles.
• Strong writing and editing skills with a portfolio of digital work.
• Experience managing websites through a CMS.
• Familiarity with social media management tools and analytics platforms.
• Knowledge of SEO best practices and digital content optimization.
• Superior communications, writing, editing, presentation, and organizational skills.
• Knowledge of new communications technologies and changing media landscape.
• Creative thinker and team player, possessing integrity, discretion, excellent judgment and high-level leadership skills.
• Expertise with regional and national media outlets.
• Strong collaboration and consensus-building skills.
• Ability to manage multiple projects concurrently; ability to set and meet deadlines.
• Ability to communicate clearly and effectively with clients, colleagues and vendors.
• Ability to effectively motivate and manage creative staff.
• Exceptional interpersonal and management skills.
• Proficiency in desktop software and a variety of creative and media-based software/programs.
• Respect for the dignity and abilities of all people.

Preferred Education, Knowledge, Skills, Abilities:

• Journalism experience
• Wake Forest graduate
• Experience in higher education, alumni relations, or nonprofit communications.
• Basic photo/video editing skills
• Experience with email marketing platforms and audience segmentation.

Accountabilities:

• Responsible for own work.

Physical Requirements and Environmental Conditions:

Sedentary work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned. No adverse environmental conditions expected.

Note: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.

Additional Job Description

Time Type Requirement

Full time

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.  

 

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.