Digital & Campaign Marketing Specialist

Responsibilities:

• Partners with the business to determine how to leverage, apply and optimize an omni-channel marketing approach to drive toward specific business outcomes (i.e. makes recommendations related to aligning the right channels, identifying the optimal touchpoints, determining necessary spend to produce the desired outcome)
• Understands the specific U.S. Health Systems and Government Services segment and Cencora marketing goals and develops campaigns/programs and related goals (leads, impressions, changes in perception, etc.)
• Plans and implements all digital marketing campaigns with direction from the Director, Digital & Campaign Marketing, including SEO/SEM, marketing database, email, social media and display advertising and help achieve awareness, engagement and lead generation objectives for integrated marketing campaigns
• Maintains proactive campaign management to optimize value (i.e., the total amount of spend, the quality of the placements and the techniques used to garner the best results)
• Proficient in channel tools (Salesforce Marketing Cloud, Sprout, Sitecore, etc.)
• Update and maintain multiple websites, ensuring messaging, content, and branding are aligned to marketing strategy and SEO, AEO, GEO optimized
• Manage organic and promoted presence on LinkedIn to elevate brand recognition, showcase thought-leadership and drive customer/prospect engagement
• Responsible for brand reputation management including deep social listening and reporting, particularly for high profile events
• Implement a test and learn methodology, leveraging A/B testing, multi-variate testing and other methodologies, to optimize the end to-end customer experience across multiple channels and customer touch points
• Leverage data and analytics to measure campaign results, assess against goals/KPIs, identify trends and insights, and optimize spend and performance
• Monitor and remain up-to-date on developments and changes to digital marketing tools and platforms in alignment with other Digital and Campaign marketers to share best practices, learn from each other and improve the quality of marketing outcomes.
• Must be willing to travel up to 10% of the time. Travel opportunities not guaranteed.

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Education:

• Bachelor’s degree or equivalent work experience.

Work Experience:

• Normally requires 2-3 years of digital marketing experience, preferably including support of website operations, email marketing, SEM/SEO, social media, display advertising, retargeting, analysis, reporting and insights.
• Prior experience with campaign marketing and design a plus, as well as experience working with cross-functional teams.

Skills and Knowledge:

• Demonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital disciplines: CRM & marketing automation, content, digital display, email, mobile, search, social media and web
• Ability to translate campaign data and provide analysis and reasoning for performance trends and future recommendations
• Highly creative and innovative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Proficiency in email marketing (Salesforce Marketing Cloud experience a plus)
• Proficiency in CMS platforms (Sitecore experience a plus)
• Experience with Account Based Marketing (ABM) strategies a plus
• Strong knowledge of current social media platforms, trends and best practices
• Demonstrable experience managing SEM/SEO
• Proficiency in Google Web Suite (analytics, tag manager, etc.)
• Basic knowledge of HTML and CSS a plus
• Highly collaborative approach and strong comfort level working in a cross-functional, matrixed work environment.
• Service-oriented and flexible to meet changing demands.
• Excellent problem-solving skills; ability to resolve issues effectively and efficiently.
• Ability to manage workload and conflicting priorities to meet deadlines.
• Can influence without title authority
• Communicates candidly, respectfully while defending point of view
• Models behaviors consistent with a high-performance culture
• Not intimidated by ambiguity or change
• Driven to create a world class customer experience
• Desire for exceptional business results and positive social impact
• Highly innovative and analytical, as well as an ability to navigate ambiguity while investigating complex challenges across all marketing opportunities

What Cencora offers

​Benefit offerings outside the US may vary by country and will be aligned to local market practice. The eligibility and effective date may differ for some benefits and for team members covered under collective bargaining agreements.

Full time

Affiliated Companies

Affiliated Companies: Cencora Costa Rica Limitada

Equal Employment Opportunity

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned