Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Job Summary
We are seeking a highly motivated and digitally savvy Digital Brand Manager to develop and execute innovative digital marketing strategies that elevate our brand presence and drive business growth. This role will report to the Area Digital Marketing Manager North Asia, and work closely with the brand teams, supporting and collaborating on key initiatives across media planning, digital creative development, social media campaigns, and e-commerce ad performance, while engaging with both global and local stakeholders.
Key Responsibilities
- Collaborate with global media agency to optimize brand media plans for both efficiency and effectiveness across digital channels.
- Lead the development of digital creatives for advertising and brand websites, ensuring alignment with brand guidelines and objectives.
- Plan and execute social media campaigns and influencer marketing initiatives to enhance brand engagement and reach.
- Partner with global teams to update and localize brand websites, ensuring relevance and consistency in the Japanese market.
- Analyze advertising performance, GA4 data, consumer reviews, and other digital metrics to generate actionable insights.
- Evaluate and implement emerging digital technologies to keep the brand at the forefront of digital innovation.
- Maximize e-commerce sales through ad optimization, budget management, data analysis, and dashboard reporting.
Basic Qualifications
We are looking for professionals with these required skills to achieve our goals:
- 3-5 years of hands-on experience in digital marketing.
- Proven track record in managing digital campaigns, media planning, and performance analysis.
- Experience in producing digital creatives such as videos, banners, and copywriting for advertising and brand communications.
- Strong understanding of digital KPIs, analytics tools (e.g. GA4).
- Language: Business-level proficiency in both Japanese and English.
- Education: BA
Preferred Qualifications
If you have the following characteristics, it would be a plus:
- Hands-on experience in e-commerce especially in Ad planning and optimization with familiarity with Amazon and Rakuten.
- Work experience in the FMCG industry, preferably on the brand owner side.
- Experience using AI tools for data analysis or campaign optimization.
- Understanding of modern CMS platforms and hands-on experience in updating and managing websites using CMS tools.
- Knowledge of SEM/SEO/LLMO, programmatic advertising, and content marketing best practices.
- Experience leveraging 1st party data to improve campaign performance.
- Experience with retail media platforms.
Skills and Competencies
- Strong teamwork and collaboration skills across cross-functional and multicultural teams.
- Excellent communication and stakeholder management abilities.
- Analytical mindset with a problem-solving approach.
- Resilience and adaptability in a fast-paced, dynamic environment.
- Passion for digital innovation and continuous learning.
Job Posting End Date
2025-12-10
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.