Demand Generation

About the Role

We're looking for a Demand Generation Manager to join our Marketing team and own the full-funnel pipeline engine for Oasis during a period of rapid growth.

This role sits at the intersection of data, creativity, and revenue. You will design and execute multi-channel campaigns that drive awareness, generate qualified pipeline, and accelerate deals across our target enterprise accounts. Your work will directly influence how fast Oasis grows.

What You’ll Do

• Pipeline Generation: Design and execute multi-channel demand gen programs — paid, organic, email, ABM, and events — that consistently deliver qualified pipeline for the sales team.
• ABM Strategy: Build and run account-based marketing programs targeting Fortune 500 CISOs and security leaders, in close partnership with Sales.
• Campaign Optimization: Own campaign performance end-to-end — from targeting and messaging to conversion tracking and ROI analysis — continuously improving based on data.
• Marketing Automation: Manage and optimize the marketing tech stack, including CRM, MAP, and analytics tools, to scale programs efficiently.
• Cross-Functional Collaboration: Partner closely with Sales, Product Marketing, and Field Marketing to ensure every program is aligned to pipeline goals and account priorities.
• AI-Driven Workflows: Leverage AI tools to personalize campaigns at scale, automate workflows, and generate sharper insights from performance data.

What we're looking for

• The Experience: 4–7 years in demand generation or growth marketing within cybersecurity or B2B SaaS. Experience marketing to security or identity personas is a significant advantage.
• ABM Expertise: Previous experience running account-based marketing programs targeting enterprise accounts and C-level buyers is a major plus.
• Data Driven: Proven track record of using data to optimize campaigns, report on pipeline contribution, and make smart investment decisions across channels.
• Strategic Execution: You are a "doer" who can also think big. You move seamlessly from campaign strategy to the granular details of a segmented email sequence.
• Pipeline Focused: You measure success in pipeline generated and revenue influenced — not impressions or clicks.
• AI Savvy: You are curious about and comfortable using AI tools (like ChatGPT, Jasper, or marketing automation platforms) to optimize your work and drive more impactful campaigns at scale.
• Exceptional Communication: You can hold your own in a room with Sales leaders and executives, representing the marketing function with confidence and clarity.
• Eager to take ownership, prove your impact, and grow with a fast-scaling startup.

 

Who You Are

• Builder: You take ownership and turn strategy into pipeline programs that ship.
• Detail-Oriented: Nothing slips through the cracks, even under pressure.
• Strategic Thinker: You understand how demand gen programs translate into revenue.
• Relationship-Driven: You know how to align with Sales and create programs that earn their trust.
• Scrappy & Resourceful: You find solutions quickly and move things forward.
• Calm Under Pressure: You handle shifting priorities and quarter-end pressure without losing focus.

Why This Role

This is not a traditional demand generation role.

You won't just run campaigns - you'll own the pipeline engine for one of cybersecurity's fastest-growing companies, directly shaping how Oasis reaches and converts the world's most security-conscious enterprises. As Oasis scales, this role will be at the center of our growth.