Customer Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Oral Health Care Customer Marketing Manager will deliver customer strategies and sales tools to flawlessly execute the brand growth priorities and innovation within all retail channels.

Key responsibilities

• Develops and delivers must stock lists by Brand by Channel/Customer.  Includes active mix principles and recommendations.
• Delivers Price strategy by Brand in partnership with Marketing and Analytics team.
• Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate.  Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives.
• Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
• Delivers Customer selling stories to sales supporting the execution of the items above and innovation.  Includes the triple win position (win for customer, win for shopper and Haleon) and financials to sell in.
• Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing.   Continuously optimizing approach whilst manging within budget.
• Vendor management.
• Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
• Develops some customer-specific executions.
• Uses Haleon values and expectations to drive actions and decisions, role models values and expectations.

Qualifications and skills

Essential

• A university degree, or equivalent.
• Minimum 5 years Customer management/ Category management / Trade Marking / National Account Management
• Previous Customer marketing experience
• Strong Analytical and problem-solving skills
• Numeracy and finance skills
• Strong commercial understanding / experience

Preferred

• Previous key account management experience within an FMCG environment
• Strong communication and interpersonal skills

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

 

 

 

 Job Posting End Date

 

 

2025-12-02

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.