Customer Marketing Manager

You:

We are actively seeking a dynamic and experienced Customer Marketing Manager to take a pivotal role in maximizing the lifetime value of our customers. This individual will be instrumental in strengthening customer engagement, accelerating product adoption, and building best-in-class, scalable customer advocacy programs. The scope of this role is global, encompassing the full ownership of high-impact customer stories (case studies, videos, speaking opportunities), exclusive customer-only programs, management of the global customer reference engine, and the development of thriving community initiatives across all regions

Your Day to Day: 

• Customer Advocacy and Storytelling: Strategically lead the end-to-end creation, management, and promotion of high-impact customer proof points, including written case studies, video testimonials, speaking engagements, and high-value customer quotes for use across marketing and sales channels.
• Lifecycle Engagement Programs: Design and execute targeted customer engagement and communication programs to drive successful onboarding, accelerate feature adoption, and directly influence Net Revenue Retention (NRR) across the customer base.
• Global Reference Management: Own and scale the global customer reference program, ensuring a robust, ready-to-use pool of advocates to support high-priority initiatives across Sales cycles, Product roadmapping, and Analyst Relations briefings.
• Community Building: Establish and nurture high-value customer communities through structured programs like Customer Advisory Boards (CABs), executive roundtables, innovation workshops, and customer-focused webinars.
• Voice of Customer (VoC) Insights: Spearhead Voice of Customer (VoC) initiatives, translating raw customer feedback and behavioral data into actionable, strategic recommendations for Go-to-Market (GTM) strategy and Product development.
• Cross-Functional Leadership: Serve as a key partner to Customer Success, Product Marketing, Growth, and Sales teams, collaborating to launch and optimize customer-led programs that drive measurable business outcomes.

Success Measures:

• Consistent growth in a qualified pipeline of high-quality customer proof assets (e.g., number of published case studies, reference calls completed).
• Quantifiable increase in key product adoption metrics and overall customer usage scores.
• Demonstrably stronger customer community engagement (e.g., event attendance, active participation) and readily available customer references.
• Clear documentation of customer insights that successfully influence and inform key GTM and Product strategy decisions.

You Have & You Know-how: 

• Professional Background: 4–7+ years of progressive experience in Customer Marketing, Product Marketing (PMM), or Customer Success (CS), with a proven track record in a B2B SaaS environment.
• Communication & Content Mastery: Exceptional written and verbal communication skills, with a portfolio showcasing strong storytelling and the ability to create engaging, high-quality content across multiple formats.
• Program Management: Deep experience designing, launching, and managing complex customer programs or full lifecycle engagement initiatives with measurable results and demonstrable ROI.
• Interpersonal & Project Management: Outstanding ability to manage multiple concurrent projects, work cross-functionally with senior stakeholders, and drive consensus across diverse global teams.