Customer Journey Expert Digital Sales & Personalization (STA – 6 months)

We are looking for a Customer Journey Expert (CJE) with affinity for business customers. Are you a communicative personality with an analytical mind? Do you just as easily play the role of a freelancer, a baker, or as a treasurer of a football club? Do you like achieving results with your squad? Then read on!

In this role you will be working at Easy Business Banking NL, an ambitious department within ING and responsible for the digital sales and digitalization targets within the business segment. We aim for relevant and personal interactions with our customers based on the right customer insights. We are looking for a Customer Journey Expert who can strengthen our department. As CJE you create and realize the very best experience for our customers. You make it possible for our customers to arrange their banking affairs easily, quickly, and efficiently.

What you are going to do

Together with your (multidisciplinary) squad you are working on the objectives of squad Daily Business: running the (online) ‘daily business shop’ in optima forma to increase digital customer interaction and improve the cross buy for a variety of products like payments, bookkeeping, Business cards.

You will be working on different items like:

• Improve digitale sales journeys
• Create personalized messaging, like insights in app/web MINGZ, email and on ing.nl/zakelijk
• Promote new propositions and develop (online) campaigns for our products
• Optimize and adjust the digital funnels using the data insights
• Keep up to date with the developments and innovations

How to be successful

We hire smart people like you for your potential! Our biggest expectation is that you are curious, eager to learn, and take responsibility. In return we will support you to further develop yourself.

What we expect:

• You have a can-do attitude
• You enjoy experimenting with new things
• You are result driven and have a commercial and creative mind
• You preferably have experience with b-2-b marketing and understand the needs of entrepreneurs
• You are interested in digital sales and wanting to know all the details
• You are analytical and take decisions based on data and facts

• You are client centric
• You are eager to transform data into actions

• You have experience in developing digital customer experiences
• You have experience with Bloomreach, Adobe, Inspire

• You have at least 2 a 3 years of relevant work experience
• You are fluent in the Dutch language (writing and speaking). Due to the nature of the work this is a hard requirement
• Hybrid way of working (1 to 2 days at the office, but flexible)

Questions?

If you are interested, please upload your CV and motivation letter by clicking the “Apply” button. In case you have specific questions, you can contact Lorraine den Bieman-Peters, Lead Easy Banking Sales Digital Sales & Personalisation via mail (lorraine.den.bieman-peters@ing.com). Or Mirande van Rossen, SquadMaster of Daily Business via mail