【業務内容】
20% Customer Communication Design
· Design the customer communication calendar collaborating with the eCommerce/Retail/Brand Marketing team for all applicable brands, based on the focus products/marketing activations/promotions/key digital and retail initiatives. · Define audiences for each campaign to maximize engagement. · Leverage customer data to develop personalized experience. · Implement AB testing plan when applicable to gain analysis and insight into email/LINE subscriber behavior.
35% Email Marketing
· Be responsible in planning, executing and reviewing automated behavioral and educational emails by collaborating with the partnered vendor and global digital technology team. · Build relevant audience for each campaign in Cordial. · Responsible for forecasting and tracking KPIs for email channel.
25% LINE Messaging
· Be responsible in planning and executing LINE communication by collaborating with the partnered vendor and internal brand marketing team. · Build relevant audience for each campaign in Amperity. · Responsible for forecasting and tracking KPIs for LINE messaging.
20% Data Management & Reporting
· Analyze CRM campaign performance data and drive improvements through scalable strategies.
· Track KPIs and report weekly/monthly/quarterly to the stakeholders to capture the insights and actionable items. · Identify and isolate data issues, provide resolution by troubleshooting or engaging other related technology groups.
※副業禁止