Customer Activation Executive On Trade

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.

About the Function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role

Diageo invest significantly in direct to consumer brands building, and we partner with our customers to influence the point of purchase activation. It is the role of the Customer Activation team to understand the needs of shoppers and customers and then build the programmes and tools that guarantee outstanding execution of our brands. We then work directly with customers, supply and agencies to carry out the flawless execution of our commercial calendar. It's all about tailoring and adapting our plan to meet the specific needs of strategically important customers and enable them to differentiate their offer.

As a Customer Activation Executive, you will sit right at the heart of our business, as a business partners to our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition.

You'll have direct responsibility for all activation within your customer & brand alignment. You will be working with field, national & wholesale commercial teams and alongside the Shopper Marketing brand teams to deliver outstanding activation.

In this role, you will:

• Build a 30-60-90 rolling activation plan for our key brands & customer.

• Lead the implementation of all the key platforms & activations

• To develop and execute invisibility toolkits that make our brands show up brilliantly to customers & consumers.

• Be responsible for technical specifications and set up of all new POS items, ensuring we deliver on time every time to our customers.

• Ensure customer dedication/nominations are secured within agreed lead times.

• Conduct activity M&E to ensure we are constantly improving our plans.

About you

• Experience in Sales or Marketing activation

• Project Management, Analytical and core selling skills

• Time management & prioritisation skills

• Can build powerful relationships and work collaboratively within a team

• Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly

• Proficiency in Spanish and English

Working with us

Flexible Working Statement:  Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.  

Rewards & Benefits Statement

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:

• Modern work-life balance policies and wellbeing activities.

• Employee Assistance Programme.

• Wellhub (Gympass).

• Incentive plan that rewards you for delivering phenomenal performance.

• Our product discounts.

• Health insurance.

• Life and accident insurance coverage.

• Industry leading functional and leadership capability trainings.

​Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.