Creative Strategist

ON BOARD EXPERIENTIAL MARKETING

On Board Experiential (OBE) is an award-winning, full-service, experience-led agency that creates meaningful brand experiences worldwide. We work out of our homes and physical offices in San Francisco, Los Angeles, and NYC, or wherever our adventures take us! Our clients include Nike, Meta, JPMorgan Chase, The Infatuation, Stripe, and OpenAI, to name a few. We know, "Cool, cool, but what’s it like to work at OBE?" We thought you'd never ask. Event Marketer has recognized OBE as one of the best places to work in events and well, we couldn't agree more.

The most important part of our business is our people. They are hardworking, brave and make magic happen on the regular. But under each majestic exterior is a human deserving of a healthy work-life balance. That’s why we believe in recovery days, happy hours, friendly but competitive fitness challenges and company offsites.

We conduct open meetings to facilitate discussions that heal, inspire, and bring us closer. We encourage each other to bring our whole selves to work. We want to hear about your lived experiences and unique perspectives. We don't just want you to be unapologetically you: it's part of the job description.

 

SUMMARY OF POSITION  

The Creative Strategist is a key member of the Creative team, focusing on driving the development of insightful, measurable big ideas that exceed client expectations, achieve results, and drive business for the agency. The Creative Strategist demonstrates an ability to conduct timely, relevant research and generates strong insights to drive creative thinking. This person must show an affinity for creative ideation, leading and contributing to brainstorms and concept development, creating measurement plans and recaps, and sticking with a project long-term to ensure success throughout the process.  

The Creative Strategist will drive concept development for select experiential projects and RFPs, while working in collaboration with other Creative team members as well as cross departmental teams.  

 

ESSENTIAL JOB FUNCTIONS 

RESEARCH & INSIGHTS 

• Conducting research from various sources, including primary research (such as focus groups and interviews) and secondary research from databases and industry sites. 

• Synthesizing this research into digestible outputs, for use on projects, RFPs, and client presentations, to name a few.  

• Proactively researching client brands and industry trends to support fresh thinking and the creation of impactful experiences.   

CONCEPT DEVELOPMENT 

• Developing measurable objectives and Key Performance Indicators (KPIs) to help ground and guide overall concept and proposal development.  

• Identifying key insights for creative concepting and brainstorms.  

• Contributing to the development of big, brave creative ideas as part of ongoing and new creative projects.   

• Participating in client presentations and pitches as needed.  

MEASUREMENT & ROI 

• Developing Measurement Plans for new and ongoing proposals and projects, discerning measurable objectives and Key Performance Indicators related to those objectives, as well as identifying data collection methods for capturing data related to each KPI.  
• Supporting the Account team in collecting and analyzing KPI-related data in efforts to calculate ROI/ROE and provide insightful recommendations to improve and optimize our project executions.  

COPYWRITING AND STORYTELLING 

• Clearly articulating ideas in presentation decks, social posts, case studies, or other formats as needed, in multiple brand voices.  

• Crafting and presenting well-articulated plans and points of view, including comprehensive pitch decks and project plans that include clear insights, strategies, and creative concepts in a thoughtful, compelling, and cohesive storyline. Support more senior Creative team members in this process for large opportunities and projects. 

• Leveraging AI-assisted writing tools as a output booster in copy development where appropriate, using these tools to accelerate exploration, iteration, and refinement while retaining full ownership of content, originality, and final decisions. 

• Applying sound judgment and rigorous quality control to all AI-supported outputs, ensuring any usage follows client and agency guidelines while maintaining accuracy, brand fit, and creative integrity — and never delegating critical thinking, taste-making, or accountability to the system. 

 

DAY TO DAY TASKS COULD ALSO INCLUDE: 

• Overall Strategy & Creative team support 

• Participating in client discovery calls 

• Presenting agency capabilities using strong storytelling skills. 

• Copywriting support for both internal and project-specific deliverables (i.e., email marketing copy, signage copy support, etc.) 

 

DESIRED SKILLS AND EXPERIENCE 

EDUCATION 

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Copywriting, or equivalent preferred. 

EXPERIENCE 

• Minimum of two to five years’ experience in an advertising/marketing environment. 

• Experience generating ideas, concepts and overarching strategy for advertising or brand experiences, such as events & tours, social media campaigns, and innovative interactive & experiential programs.  

• Experience in copywriting in multiple brand voices. 

• Advanced education degrees will be considered to supplement the candidate’s work experience.  

KNOWLEDGE, SKILLS, AND ABILITIES 

• Excellent research and insight development skills.  

• Strong copywriting and copyediting skills.  

• Excellent client presentation skills. 

• Strong understanding of experiential and 360 marketing campaigns, including social media, out-of-home, and guerilla tactics. 

• Familiarity in working with and contributing to Brand Guidelines and Style Guides. 

• Up to date on current media, industry and consumer trends that affect audiences.  

• Ability to collaborate with cross-functional teams, including designers, producers, account managers, technologists, and more. 

• Interest in and ability to Art Direct preferred but not required.  

• Interest in athletics, sports marketing, financial or technology companies preferred but not required. 

OTHER QUALITIES AND SKILLS 

• Strong work ethic and ability to thrive in and enjoy a fast-paced, dynamic work environment. 
• Entrepreneurial spirit with the ability to work as part of a team as well as independently.
• Ability to take direction and balance competing stakeholder feedback.
• Ability to travel and work occasional non-traditional hours (nights and weekends) as needed.  

Compensation Range: $75,000 - $105,000 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. OBE reserves the right to modify this pay range at any time. For this role, Benefits include: medical/dental/vision insurance, employer paid basic life and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits.

On Board Experiential is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment wi