Coordinator - Marketing and Communications

Primary Location:

2200 W. University Drive, McKinney, Texas, 75071

We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.

Job Summary:

Collin College is a dynamic, fast-paced, high-quality institution of higher learning. As a member of the district’s communications team, this role advises campus leadership and provides communications strategy, expertise and support throughout the institution by creating communications content to promote Collin College, its events and programs, for all audiences through written publication, photography, videography and digital content.

Required Qualifications:

Essential Duties and Responsibilities

• Develop relationships throughout the college community to solicit content and story ideas to promote college offerings and events.
• Serve as a creative consultant to campus leadership for marketing and communication strategies and needs.
• Create feature content through strong writing skills in AP style within established deadlines for inclusion in college publications, social media, collateral, internal communications and other platforms.
• Initiate concept and write ad copy for digital and print media campaigns.
• Identify video opportunities, plan and direct video segments, and recruit talent for video productions shared with the college’s various audiences.
• Assist in the pre-production (researching, interviewing and scriptwriting) and production (planning, coordinating and editing) of publications, college videos and other digital content with our team.
• Support the planning, organization, and execution of special events, including, but not limited to speaker events, graduation and pinning ceremonies, groundbreakings and ribbon-cuttings.
• Collect and draft editorial content and proofread for specialized publications such as the monthly president’s report, external publications, e-newsletters, board of trustees’ update, and online blogs.
• Assist with media campaigns on behalf of the district, including research, writing and distributing news releases to promote the college and its initiatives.
• Assist with media relations and be able to serve as a resource and on-camera, as needed.
• Supervise a proofreader/editor and a student worker. Mentor and train new employees. Set performance standards and monitor performance.

Supplemental Functions

• Perform other duties as assigned.
• Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.

 
Knowledge, Skills and Abilities

• Knowledge of AP style
• Knowledge of digital platforms
• Knowledge of social media
• Knowledge of online marketing
• Knowledge of marketing principles
• Video skills
• Creative news and feature writing skills
• Proofing and editing skills
• Organization and time management skills
• Interpersonal skills
• Project management skills
• Interviewing skills
• Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring performance.
• Ability to establish and maintain effective working relationships
• Ability to communicate effectively, both orally and in writing
• Ability to research and write press releases, news and feature stories and making materials
• Ability to serve as project manager
• Ability to serve as editor
• Ability to work in a fast-paced environment with minimal supervision

 
Physical Demands, Working Conditions and Physical Effort
Light Work - Exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly having to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for the Sedentary Work category and the worker sits most of the time, the job is rated Light Work. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.
 
Requirements
Bachelor's degree in communication, public relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.
 
**This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.**

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job as duties and responsibilities may change with business needs. Collin College reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Reasonable accommodations may be made by Collin College in its discretion to enable individuals with disabilities to perform the essential functions.

Required & Preferred Qualifications (if applicable):

The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.

***This is a Security Sensitive position. Therefore, candidates will be subject to a criminal background check.***

Compensation Type:

Salary

Employment Type:

Full time

Hiring Minimum

$59,472.00

Hiring Maximum

$72,527.00

Compensation is determined based on experience.

**Application submission deadline is 12am of the date listed.**

03/11/2026

Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.