Coordinator, Digital

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD: 

We are seeking a highly motivated and organized individual who excels in a fast-paced, dynamic environment. The ideal candidate will have a strong knowledge of all digital/social platforms, with a working competency in all of them. They’re passionate about digital platforms with a strong focus on performance marketing and can communicate effectively and simply. This hands-on role requires someone who thrives managing multiple workstreams and communications simultaneously, possesses a strong attention to detail and is driven by measurable results. The Digital Marketing Coordinator will maximize engagement, audience development and overall effectiveness of our artists by supporting the digital marketing team and connecting our artists to consumers in meaningful ways. 

How you’ll CREATE: 

• Provide ongoing support to the digital marketing team by assisting with social media strategy, CRM management, short links, asset management, website updates, online advertising campaigns and other ongoing initiatives. 
• Drive social media and engagement and audience development with best practices, new digital tools, and platform optimizations. 
• With the support of the digital team, help with creating and implementing strategic plans for video content on TikTok, Instagram, VEVO, Facebook & emerging social platforms.
• Develop and maintain databases of key data points including, but not limited to, account growth, budget tracking, CRM data, pitching, links, and social media influencers. 
• Support artists and digital marketing teams by creating in-house campaigns for Spotify, Apple, and email collection. 
• Execute online advertising campaigns to drive streams, followers, engagement, and growth. 
• Create engaging online experiences for fans through the development of sweepstakes, games, websites, and more. 
• Provide support for scheduling social media posts and plans as needed for artist and label accounts. 
• Maintain department and platform best practices.
• Compiling monthly reports for marketing and analysis.
• Assist in scheduling meetings and providing agendas along with other support as required.
• Actively participate in team meetings, discussions, and planning activities.
• Reconcile Digital Marketing Invoices and expenses.
• Other duties as assigned. 

Bring your VIBE: 

• Ability to work well with others in a team environment 
• Ability to thrive professionally and creatively within a fast-paced, deadline-driven environment 
• Must be marketing-minded and enjoy working in an innovative digital environment 
• Self-starter who is proactive and task-oriented 
• Must have a proficient understanding of social media, streaming, and content platforms 
• Experience in Microsoft Word, Excel, PowerPoint, Outlook, and Photoshop 
• Experience in Premiere, Final Cut Pro, Google Adwords, HTML, CSS, and Facebook Business Manager a plus 
• 1+ years of relevant experience in digital marketing, artist management, booking, label, PR, or marketing agency 
• Understanding of music streaming and promotion as it relates to audience development
• Prefer 4-year college degree in marketing, business, or equivalent work history

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media