Coordinator, Demand Generation

The Demand Generation Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role serves as the connective tissue between demand generation and sales - owning the day-to-day execution of campaign follow-through and ensuring no high-value lead is left behind.

Please note: this role is 100% in-office based out of Union Square HQ.

Key Responsibilities

• Monitor and follow up on all inbound leads from Demand Gen campaigns (website, eGuides, webinars, paid ads, etc.)
• Manually verify agent GCI and market eligibility using Power BI (AIC)
• Tag and route leads within Salesforce, including Qualified, Nurture, or Disqualified statuses
• Build, QA, and deploy Groove sequences for post-campaign outreach
• Coordinate with Sales team to ensure timely handoff of hot leads
• Assist with AI tool implementation and content support (e.g., draft sales email templates, talk tracks, and conversational prompts for AI bots)
• Maintain funnel hygiene and follow-up visibility in Groove, HubSpot + Salesforce
• Identify gaps in handoff or CRM management and recommend improvements

Required Qualifications

• 2-3 years of professional experience post-graduation in demand generation, marketing operations, or B2B sales support
• Salesforce, HubSpot, or Groove experience strongly preferred
• Excellent communication, organizational, and project management skills
• Highly responsive and comfortable in a fast-paced, cross-functional environment
• Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
• Strong analytical instincts; able to monitor patterns in lead flow and performance

Compensation:

The pay range for this position is a base pay of $30–$36 hourly ($62,400–$75,000 annually); however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.