Marketing Specialist I

Position Overview

The Marketing Specialist I plays a critical role in supporting business development efforts by crafting persuasive, high-quality proposals, qualifications, presentations, and other deliverables aimed at winning new work. This individual will collaborate closely with internal and external project teams to produce compelling documents that showcase the company's expertise and align with client requirements. 

Important keys to success in this role include a thoughtful and proactive approach, strong time management, attention to detail, creative problem solving, and client relationship skills. We look for a high level of skill with InDesign, a natural graphic eye, a love of the industry, and an outstanding ability to collaborate. 

Up to two years of marketing experience in the A/E/C industry preferred.

Key Responsibilities

A Marketing Specialist I role is designed for early‑career marketers who are eager to develop skills in proposal development, marketing coordination, and brand execution within the A/E/C industry. This role supports the firm’s business development and pursuit efforts and focuses on building a strong foundation in pursuit marketing, brand standards, and internal processes while collaborating closely with marketing, business development, and technical teams.  

Proposal Development: Work as a collaborative member of the marketing team to independently prepare proposals and teaming materials.  

• Search for, identify, and process potential opportunities  
• Take ownership of the preparation of proposals and teaming materials, working alongside technical staff. This includes coordinating and communicating with all service line leaders, project managers, and other technical staff proposal needs and expectations.  
• Set and maintain internal draft deadlines. 
• Coordinate and organize large amounts of technical information, including photography, graphics, external sub-consultant data, and marketing materials.  
• Design, write, and edit complex proposals and government forms, as well as prepare for and create presentations for interviews, all in alignment with brand standards and strategic messaging.    
• Proofread and perform quality control document checks to meet all requirements in response to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client solicitations.

Knowledge + Content Management:  

• Maintain and regularly update a library of standard proposal content, including resumes, project information, and past performance data in our system of record (Vantagepoint). 
• Ensure all proposal materials adhere to brand guidelines, are error-free, and align with our business objectives.   
• Gain comprehensive understanding of McAdams’ portfolio of work, project types and firm-wide capabilities.

Trade Show + Events: Assist with trade shows, client events, and sponsorships, locally.    

• Assist in the packing, distribution, and unpacking of materials to support these activities 
• Assist in event material and SWAG inventory and organization

Collaboration + Coordination: 

• Work closely with service line leaders, project managers, and other technical staff to gather, curate, and refine proposal content to ensure cohesive messaging and branding. 
• Coordinate proposal input and review cycles, managing timelines and responsibilities to meet submission deadlines 
• Facilitate regular proposal planning meetings to ensure alignment with client expectations and proposal objectives.  

Support:

• Consistently maintain customer relationship management (CRM) database. 
• Assist in formatting and developing content for project interviews and presentations, including graphics, slide decks, and other visual aids.

Skills + Experience 

• Education: Bachelor’s degree in marketing, business, communications, or related field
• Experience: 0-2 years of professional marketing, preferably within the A/E/C industry. Familiarity with the proposal process (RFQ/P) is a plus
• Skills: Strong communication (written, verbal, and copy-editing), organization, team-building, and relationship management skills. Proficiency in Microsoft Office Suite (OneNote, Outlook, Teams, Word, Excel, and PowerPoint), and Adobe Creative Suite (InDesign, Illustrator, Photoshop). Knowledge of Open Asset and Deltek Vantagepoint is a plus
• Creativity: Ability to create compelling marketing materials and campaigns. A keen eye for design, layout, and attention to detail 
• Time Management + Organization: Ability to manage and organize multiple projects simultaneously with attention to detail in a deadline-driven environment
• Team Player: Ability to work collaboratively (internal and external) within a team to meet a deadline
• Adaptability: Flexible and responsive to changing project requirements, able to handle shifting priorities with ease

Work Environment + Physical Demands

The characteristics described below are representative of those encountered while performing the essential functions of this position. When properly requested and when feasible (without undue hardship to the company), reasonable accommodation will be made to enable individuals with disabilities to perform essential job functions.  

• Work will primarily be in an office setting with limited opportunities to be exposed to adverse environmental conditions. 
• Work will be primarily working with fingers by picking, pinching, typing, and grasping often with repetitive motion.  
• Must have visual acuity for viewing a computer screen, the ability to talk, hear and sit for extended periods of time. 
• Must be able to carry, lift and push/pull up to 5 pounds frequently and up to 30 pounds occasionally.  
• Additional physical duties may be required as necessary.