Content Strategy Senior Specialist

Employment Type

Permanent

Closing Date

17 Mar 2026 11:59pm

Job Title

Content Strategy Senior Specialist

Job Summary

Job Description

Who We Are

We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritises wellbeing and choice.

What We Offer

• Performance-related pay
• Access to thousands of learning programs so you can level-up
• Global presence across 22 countries; opportunities to work where we do business.
• Purchased annual leave scheme
• Additional Telstra day off
• Additional 30% off Telstra products and services
• Toolkit provided (laptop + mobile phone + plan paid for)

What is the focus of the role

The Digital Content COE is a next generation content engine that has been built for scale, speed, automation and personalisation. As the Content Strategy Senior Specialist within the Content Strategy and Performance team, you are responsible for designing and activating scalable, omnichannel content strategies that drive measurable business growth, relevance and high-quality customer experiences.

You’re skilled at translating business and customer goals into performance driven content strategies, and can translate business priorities into structured, reusable content systems that perform across web, app, loyalty, CRM, push, search and emerging digital environments. Working in close partnership with Digital, Marketing, Segment and Product teams, you will have a deep understanding of content marketing, digital content, customer experience.

You will provide clear strategic direction to a diverse team, ensuring content aligns to customer needs, commercial objectives and governance frameworks.

About the role

As a Content Strategy Senior Specialist, you are passionate about activating content experiences that connect with customers and deliver measurable impact. You thrive in a fast-paced environment and work closely with stakeholders across the business to bring content strategies to life.

You ensure content is strategically structured, orchestrated and optimised across journeys, channels and platforms. You combine content marketing expertise with commercial insights and systems thinking, to enable measurable growth outcomes.

You shape how content is delivered, designing frameworks, activation plans, performance models and governance structures that enable consistent, scalable and AI-enabled content experiences at scale. You position content as a strategic growth engine across digital ecosystems, ensuring technical feasibility and world-class customer experience.

Your key responsibilities include:

• Digital channel planning – expertise tailoring content activation strategies across web, app, push, email, social and other future channels
• Content strategy and experience design execution – translate business priorities into clear strategies and performance frameworks, overseeing content production to drive relevance, impact and growth whilst meeting future content demand
• Future-focused content orchestration - contribute to information architecture, taxonomy and structured content approach, in partnership with the team, enabling scalable content orchestration
• Cross-functional collaboration – act as a strategic partner, working closely with complex, diverse stakeholders to create cohesive content strategies that
• Capability uplift and influence – comfortable with ambiguity and change, you will drive the value of content strategy across a diverse team and oversee end-to-end delivery, from strategy to activation
• Content syndication – define, control and govern content syndication models across content environments
• AI-enabled workflows – embed AI-assisted workflows into briefing, drafting, optimisation and reporting processes
• Content performance and discovery – own the benchmarks for content performance, in partnership with cross-functional team, drive KPIs, analyse performance data and forecast trends to guide strategic decisions and commercial results
• Future-focused growth – stay ahead of content strategy trends and performance, driving team standards, ensuring future success and contributing to content transformation initiatives
• Content systems and scalability – contribute to scalable content systems to enable long-term growth, speed-to-market and scale
• Experimentation and personalisation – drive strategic content personalisation and experimentation framework, satisfying customer expectations and performance requirements
• Continuous improvement, feedback and optimisation – proactively gather feedback and analysis to identify inefficiencies and drive constant improvement opportunities in content workflows
• Compliance and governance - ensure responsible content compliance, AI-governance ethical standards within Telstra enterprise frameworks
• Data-driven decision making – drive reporting needs and be comfortable interpreting multiple sets of data, alongside Content Analyst, to gather tangible, measurable, strategic insights that form future strategies

What You’ll Bring

Mandatory skills & experience

• Proven experience delivering content strategy and channel planning
• Strong capability in content performance measurement against KPIs
• SEO expertise
• Hands‑on experience with content systems / CMS
• Experience in content marketing and personalisation
• Ability to demonstrate how content strategy drives outcomes
• Openness and comfort working with AI‑enabled content approaches
• Strong stakeholder management skills in complex environments

Preferred skills & experience

• Experience working in a large‑scale or complex organisation
• Exposure to AI search and emerging search behaviours
• Experience with content syndication
• Workshop facilitation experience
• Hands‑on experience with Workfront and/or Adobe AEM

If you enjoy collaborating with different people and delivering amazing experiences for the customer, we want to hear from you! 

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on DisabilityandAccessibility@team.telstra.com or via the additional contact options found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment