Content and Copywriter Strategist

The Content and Copywriter Strategist is a creative, detail-oriented writer which brings our brand voice to life across every customer touchpoint. This role blends storytelling with strategy—crafting compelling, engaging, emotional connection, and on-brand messaging and connecting copywriting to business objectives to drive revenue. This role supports business growth across digital, retail, and marketing channels.

Preferred location Fort Wayne, IN or New York, NY

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Brand & Campaign Copy

• Writes seasonal campaign messaging that supports product launches and brand initiatives
• Develops headlines, taglines, and storytelling concepts aligned with Vera Bradley’s voice
• Translates print stories and design inspiration into engaging, customer-facing narratives

Digital & E-Commerce

• Writes product descriptions that highlight function, craftsmanship, and style
• Creates homepage, landing page, and promotional copy
• Develops email marketing content (subject lines, preview text, body copy)
• Supports SMS, paid social, and digital ad copy

Retail & Experiential

• Writes in-store signage and visual merchandising copy
• Supports packaging, gifting messages, and branded collateral
• Contributes to seasonal window storytelling and retail activations

Social & Community

• Collaborates with Social team on captions, content & campaign messaging
• Maintains consistency across organic and paid content
• Helps evolve the brand voice

Collaboration

• Builds collaborative relationships with internal and external partners to support long term success
• Stays current on copy trends and industry developments, proactively identifying opportunities to inform the future copy content

EDUCATION AND/OR EXPERIENCE

• High school graduate. Bachelors degree in Journalism or Communications or equivalent experience preferred
• 3–5+ years of copywriting experience (retail, fashion, lifestyle, or DTC preferred)
• Strong portfolio showcasing campaign, product, and digital work
• Deep understanding of brand voice development and storytelling
• Ability to balance creativity with conversion-focused writing
• Exceptional grammar, editing, and proofreading skills
• Experience working cross-functionally with design, merchandising, and marketing teams

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• A strong point of view with the ability to flex tone by channel
• Strategic thinking paired with attention to detail
• An understanding of customer mindset across seasons (holiday, travel, back-to-school, gifting)
• A collaborative spirit and positive energy
• Appreciation for thoughtful design and the emotional power of storytellin
• Strong interpersonal skills; a team player, positive and innovative thinker; must work well with creative and core team members to achieve client satisfaction
• A high level of initiative with exceptional skills to manage multiple projects simultaneously and set priorities
• Ability to work in a fast-paced environment to support the corporate creative goals and business objectives
• Working knowledge of Microsoft Office software
• Strong Macintosh computer skills with InDesign experience a plus

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
• Strong sensory skills, such as good eyesight, good hearing, and dexterity
• Ability to operate office equipment, including computers, copiers, fax machines, and phones

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.

• Medical plan options including both a HDHP/HSA plan and a PPO plan

• Dental

• Vision

• Flexible spending accounts

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

• Employer provided 2X your salary in life insurance

• Accidental Death and Disability insurance

• Voluntary life insurance for you, your spouse and your children

Income Protection  

If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.

• Short-term disability

• Long-term disability

Retirement Plan

The Vera Bradley 401k plan helps you accumulate savings for retirement

• 401k with generous company match, immediate vesting (age and service requirement)

• Strong line up of professionally managed funds

• Safe-harbor plan design

Paid Time Off  

Enjoy generous time off programs.

• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more

• 9 paid holidays a year

• Paid bereavement leave

Give Back Opportunities  

Vera Bradley offers the opportunity to serve your community.

•        Voluntary Time Off

Holistic Wellness

• Access to a variety of financial, physical, and mental wellness experts

• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services 

• Opportunities for leadership development, skill development and career advancement 

Product Discount

• Generous employee discount on Vera Bradley products 

Ancillary Benefits and Programs

• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. 

Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com.  Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

$66,800.00 - $100,200.00

Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.