Communications Brand Coordinator

Job Title

Communications Brand Coordinator

Agency

Texas A&M University

Department

Business Administration Marcomm

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

A Glimpse of the job

Texas A&M University’s Mays Business School is seeking 2 talented, creative, and highly organized marketing professional with hands-on skill set in Branding across multiple channels. Our ideal Communications Brand Coordinator will have experience working with/for advertising agencies, finds enjoyment in a fast-paced environment and has the demonstrated ability of working in email marketing, print materials, writing, social media management, web content management, publications and/or campaign management. Experience managing projects with a broad array of marketing channels is preferred as well as experience in balancing multiple, simultaneous priorities while meeting deadlines. Experience and attention to detail will drive your success as you manage projects, campaigns, content production and written communication serving Mays Business School.

Your opportunities to contribute

Brand Management

• Facilitate all marketing and communication requests for graduate programs within Mays Business School.
• Act as primary contact for advertising agency initiatives for each individual graduate program.
• Develop brand strategies for each program and work with third-party agency to execute against each strategy.
• Act as liaison and point of communication for all marketing needs, proactively understanding upcoming events and initiatives.
• Works on requests to assess needs, create a plan, communicate with relevant staff members, assign resources, communicate updates and changes, meet deadlines and evaluate project success post launch.
• Operate and understand the Mays Business School project management platform.
• Coordinate photographers and videographers when needed for unit-specific events and initiatives.

Digital Communications Management & Writing

• Create, launch and manage email campaigns in various email marketing platforms, make website updates in web platforms, assist with social media campaigns on unit-specific social platforms, launch and monitor campaign performance in Google Analytics, work in other content management systems.
• Collaborate with university analytics team to monitor and deliver performance updates on advertising initiatives produced by the marketing team.
• Write and edit copy for social media posts, email campaigns, website updates and brochures for unit initiatives within Mays Business School.

Learning/Researching

• Research best practices to help maintain efficiencies.
• Keep abreast of industry advancements and learning opportunities.

What You Need to Know 

Salary: Compensation will be commensurate to selected hire’s experience. 

Cover Letter/Resume: A cover letter and resume' will assist us in our review of your application materials.  These can be uploaded on the application under CV/Resume.

Additional Information - This position requires walking and standing for longer periods if managing photo-shoots or video shoots for units within Mays Business School.

Qualifications

Required Education and Experience

• Bachelor’s degree in marketing, communications or related field.
• Three years of experience in communications, digital marketing or marketing field.

Preferred Qualifications

• Five years of experience working as a communications coordinator, communications specialist, project manager or similar role on a marketing team.
• Experience working with or for advertising agencies.
• Outstanding verbal and written communication skills.
• Ability to effectively plan and execute short and long-term projects that make efficient use of resources, meet deadlines, achieve objectives and maintain morale among staff through the process.

Preferred Knowledge, Skills, and Abilities

• Strong interpersonal and organizations skills with the ability to communicate ideas and concepts clearly and effectively.
• Ability to make presentations of different ideas.
• Strong initiative, commitment to lifelong learning and willingness to ask questions.
• Ability to bring fresh ideas, individual voice and enthusiasm to the team.
• Ability to balance multiple, simultaneous priorities while meeting deadlines.
• Ability to work as a motivated self-starter with exceptional time management skills.

Who We Are 

Texas A&M University’s Mays Business School is a vibrant learning organization of more than 175 faculty members, 125 staff members, and 6,400 undergraduate and graduate students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays Business School’s vision is building a better future through business. To fulfill this vision, our mission is developing leaders of character who make a positive difference in the communities where they live, work, and serve. 

The Marketing & Communications team at Mays Business School is building a preeminent brand to support the school’s aspiration to become the no. 1 public business school in the nation. The team has doubled in size from 2023 to 2024 and doubled again in 2025. New team members will have early opportunities to lead and manage large projects. We are looking for ambitious, high-achieving, positive individuals ready to tackle new problems, start new initiatives, and elevate the standard of excellence across the school. 

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.  Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.   

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums  

• 12-15 days of annual paid holidays   

• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month  

• Automatic enrollment in the Teacher Retirement System of Texas 

• Health and Wellness: Free exercise programs and release time  

• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more   

• Educational release time and tuition assistance for completing a degree while a Texas A&M employee  

• Living Well, a program at Texas A&M that has been built by employees, for employees 

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experience.  Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service. 

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.