College Brand Manager

Job Description

The Opportunity

The College Brand Manager (CBM) will lead and execute the strategic direction, vision and creative standards for college-specific external communications and marketing efforts while supporting the university's broader goals. The CBM will be dedicated to Business and Business, Security and Intelligence across the university and work directly with deans, associate/assistant deans, chairs, faculty and support staff in various college units. In addition, this role will require close collaboration with the marketing, multimedia, information technology, news and social media teams across the university. 

Scope of Work

For each college, Brand Managers will focus on key objectives and responsibilities, including:

• ANNUAL REPORTS/MAGAZINES: Based on input from college administration and faculty, write compelling content for annual reports or magazines and identify photography to support the report’s message; collaborate with design and production colleagues to ensure a high-quality deliverable that has an Embry-Riddle-brand consistency. Release dates of the reports will be staggered throughout the year to optimize the CBM’s efforts. Colleges will be responsible for distribution. 
• SOCIAL MEDIA PRESENCE: Contribute strategic content to Embry-Riddle’s primary college-level social media accounts (e.g., Instagram, Facebook, LinkedIn, Twitter), in support of Embry-Riddle’s SIT goals.
• NEWSLETTERS/EMAIL MARKETING: Partner with college stakeholders to plan, write and send electronic communications to diverse audiences.

Duties and Responibilities:

Strategic Communications, Marketing Leadership and Brand Identity

• Works directly with college leadership to develop external marketing and communication initiatives, ensuring that these efforts not only contribute to the success of each College at Embry-Riddle but are also aligned with the strategic vision and distinctive brand of the University.
• Develops a robust and data-driven understanding of the Colleges’ target audiences and influencers that is relative to the attitudes, opinions and behaviors that drive levels of positive engagement and revenue impact by core stakeholders.
• Creates marketing and communications programs and initiatives to address short- and long-term opportunities and needs, within specified timelines and within available college resources.
• Utilizes a broad set of channels - including email and social media - to design and execute strategies and data-informed tactics that increase brand awareness.
• Collaborates with the Creative Strategy & Brand Management team to design themes and tone for the Colleges’ publications, annual report, event marketing and other college and school publications related to major initiatives.

Multi-Platform Writing and Coordination

• Writes original material for publication via articles, reports, newsletters, etc. 
• Writes or edits all high-profile content and pieces for style as well as tone and structure.
• Confers with the dean, program coordinators, faculty and staff regarding articles, reports, newsletters, etc
• Collaborates with the News, Development, Multimedia, Social Media and Web teams to provide newsworthy information for distribution across appropriate channels.  

Perks Await You at Embry-Riddle! 

• Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health—because your journey to wellness should be rewarding! Buckle up for a healthier, happier you! 

• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.   

• Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period. 

• Generous Time Off: Generous Time Off: Relax with 18 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day.   

Qualifications

• Bachelor's degree in a communications field such as public relations, communications, marketing or other related areas.
• Five years of progressively responsible relevant experience, or an equivalent combination of education, training and experience.
• Relevant experience in multiple specialty areas (e.g., aviation/aerospace); ability to work collaboratively with other communications professionals including writers, editors, graphic designers, web designers/developers, photographers and video production professionals.
• Exceptionally strong oral and written communications skills, including editing and writing experience across long- and short-form print, web, video and social media pieces and other platforms.
• Strong understanding of social media's power, including current and future trends that may impact our messaging.
• Strong project management skills with a proven ability to meet deadlines in a fast-paced environment.
• High-level understanding of and experience with communications strategy and branding, especially as they relate to higher education.
• Great project management skills to direct and guide colleagues in a fast-paced environment with simultaneous complex projects and multiple deadlines to deliver excellence on time.
• Significant experience working on a wide variety of communications projects including digital and print magazines and newsletters.
• Excellent time management skills and ability to prioritize.
• Familiarity with industry-standard publishing tools such as Adobe InDesign, Canva, Photoshop and Sitecore, Microsoft Office suite, Hootsuite, etc.