Do work that matters
Help shape how millions of Australians discover, choose and love CommBank’s Everyday Banking products and customer experiences. As the Chapter Lead, Product Marketing, you’ll lead a high-performing chapter (12FTE) to deliver against marketing and business unit priorities, designing holistic strategies that grow brand salience, loyalty and engagement across channels. You’ll set clear objectives and quarterly initiatives, ensure safe delivery (risk & obligations), and champion data-led decisions that move the needle on market share and customer satisfaction.
Your day could look like (but not limited to):
Deliver strategic leadership and marketing excellence for the everyday banking portfolio and key customer segments.
Ensure marketing initiatives are customer-led and commercially effective.
Develop and execute marketing strategies across above-the-line (ATL) and below-the-line (BTL) channels, with a strong focus on both planning and execution.
Influence strategy, business cases, funding and project planning with strong marketing SME input.
Support product development and commercial outcomes for the portfolio.
Monitor performance (brand, customer, engagement metrics) and implement test-and-learn optimisations.
Ensure compliant, risk-aware delivery of marketing outcomes.
Partner closely with internal/external stakeholders; remove impediments, drive decisions and manage escalations.
Own capability uplift, identify gaps, build craft, and deliver initiatives that develop people and practice.
What successful candidates will look like
We’re looking for an experienced leader with a proven track record in product marketing who thrives on energising teams and building a culture of high performance. You’ll be someone who naturally takes ownership, demonstrates tenacity, and consistently delivers pragmatic, commercial solutions that drive real value for the business.
Additional requirements we’re looking for:
12+ years product marketing experience (ideally in financial services, consumer or complex multi‑product environments).
Demonstratable experience leading and inspiring teams, fostering engagement, and driving collective success.
Proven brand & comms strategy capability, with strengths in segmentation, value propositions and go‑to‑market planning.
Omnichannel expertise (owned, paid, earned), with test‑and‑learn discipline and performance optimisation.
Data‑driven decisioning, comfortable with customer analytics, funnel metrics and marketing effectiveness frameworks.
Stakeholder leadership, able to align diverse teams and secure buy‑in for strategic initiatives.
Strong risk, compliance and governance mindset; confident budget ownership.
Working at CommBank
At CommBank, we’re committed to building a diverse and inclusive workforce that reflects the communities we serve. We support our people through skill development, collaboration, flexibility, and internal mobility. With service at the heart of everything we do, we take accountability for securing and enhancing the financial wellbeing of people, businesses, and communities.
Please note: Our Talent Acquisition team will be taking a scheduled break over the festive period beginning 24 December. We will resume reviewing applications and responding to enquiries from 5 January. We appreciate your understanding and patience during this time and wish you a safe and enjoyable holiday season.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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