CDP Product expert

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Job Description

The Future Begins Here

At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the need of patients, our people, and the planet.

Bengaluru, the city, which is India’s epicenter of Innovation, has been selected to be home to Takeda’s recently launched Innovation Capability Center. We invite you to join our digital transformation journey. In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement.  

At Takeda’s ICC we Unite in Diversity

Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team

About the role: 

As a Techno-Functional Lead in the Customer Data Platform (CDP/Data 360) space within the Plasma-Derived Therapies (PDT) business unit, you will serve as the bridge between business stakeholders and technical teams while also driving the end-to-end technical architecture of CDP solutions. This role combines deep expertise in Salesforce Data 360 and Salesforce Marketing Cloud with strong product ownership and business analysis capabilities.

You will be responsible for gathering and translating business requirements into scalable, compliant, and high-performing data solutions including data ingestion, identity resolution, data modeling, segmentation, and activation. You will design and implement scalable data models, lead Agile delivery, ensure process compliance, and oversee cross-functional collaboration to ensure robust, secure, and efficient solutions.

This role directly contributes to PDT’s ability to harness enterprise data effectively, enhance decision-making, enable personalization, and strengthen competitive advantage in an ever-changing business/technological landscape This position will align to the External Experience chapter of the ICC and report to the PDT Delivery Lead for strategic direction as well as day-to-day management.

How you will contribute:

• Own end-to-end CDP solution design, planning, and execution strategy.
• Lead requirements gathering sessions and translate business needs into user stories, use cases, workflows, and technical specifications.
• Manage product backlog, prioritize features, and support roadmap planning and PI planning activities.
• Design scalable data models and build ERD diagrams aligned to business objectives.
• Architect and configure data ingestion, data mapping, identity resolution, segmentation, and activation within Salesforce Data Cloud.
• Enable and support Salesforce Marketing Cloud automations including segmentation logic and SSJS scripting.
• Assess technical impacts resulting from evolving functional requirements and conduct impact analyses.
• Drive UAT efforts including test case development, execution, defect triage, and resolution.
• Create and manage GxP documentation and change controls to ensure regulatory compliance.
• Collaborate closely with business stakeholders, developers, architects, testers, validation teams, and external vendors.
• Ensure quality, performance, security, and adherence to best design standards.
• Maintain comprehensive documentation for architecture, configurations, and development processes.
• Lead daily scrum calls and facilitate cross-functional coordination to ensure timely delivery.
• Continuously optimize internal processes and contribute to innovation and process improvements.

ACCOUNTABILITIES 

• Product Vision & Strategy 

• Define and maintain the product vision for Salesforce Data Cloud aligned with PDT business goals and customer needs 

• Influence Salesforce product roadmaps and advocate for PDT-specific requirements  

Backlog & Roadmap Management 

• Own and prioritize the product backlog, epics, and user stories with clear acceptance criteria  

• Develop and communicate sprint goals and release plans across agile teams. 

• Cross-Cloud Integration 

• Coordinate with other Product Owners to ensure seamless integration across Salesforce clouds (Marketing, Health, Loyalty, Service)  

• Stakeholder Engagement 

• Serve as the voice of the customer and frontline users throughout the delivery lifecycle  

• Prepare and present product roadmaps, specifications, and performance metrics to stakeholders 

• Operational Excellence 

• Oversee proactive monitoring, issue resolution, and RCA follow-through for Data Cloud environments  

• Ensure compliance with privacy and regulatory standards through feature awareness and release planning. 

• Continuous Improvement 

• Identify opportunities to simplify, automate, and consolidate data operations across business lines  

• Lead UAT and ensure new capabilities meet defined acceptance criteria. 

Technical/Functional (Line) Expertise 

• Deep and functional understanding of Digital Omnichannel engagement processes, needs, capabilities, compliance needs, etc. 

• Deep understanding of current technology topics (e.g., Salesforce cloud products (Data Cloud, Marketing Cloud & Marketing Cloud Personalization) and platforms, Digital Marketing and CRM products, micro-service architectures, automation, and API integration);  

• Strong knowledge of software development lifecycle and experience in Agile methodologies and tools (e.g., Jira, Confluence, Miro, etc.). 

Leadership 

• A strategic mindset, able to see the big picture and able to create and articulate our customer experience vision  

• Able to influence peers and other leaders on overall strategy (vision, capabilities, platform, providers, roadmap)  

• Able to create a technology roadmap and to lead a team towards this technology roadmap  

• Empowerment of direct reports in the creation of strategic customer experience capabilities, whilst fostering a high performing team focused around a life-long-learning culture  

• Strong communication skills with ability to articulate and optimize design based on the value to the user and the business. 

Decision-making and Autonomy 

• Ability to make autonomous decisions in the best interest of serving the needs of business and Takeda 

• Ability to connect, orchestrate and influence different stakeholders from various departments and vendors to drive for affordable and usable solutions and drive business value 

• Able to influence stakeholders in a complex organization, with ability to ensure delivery and maintenance of customer experience solutions at all levels of the organization  

Interaction  

• Able to clearly communicate and foster alignment across all levels of the organization  

• Is required to build strong working partnerships with Business leaders and DDT team.   

• Build strong cross-functional relationships with team members from multiple functions and teams (e.g. DDT, Enterprise Architects, ICS Chapter Leads, etc.)  

• Able to strongly influence around the adoption and utilization of customer experience solutions across BU’s  

• Strong ability to build external partnerships with industry partners and suppliers  

• Be a trusted advisor to the business. 

Innovation  

• Shape and innovate technology to be developed within external experience and applied across Takeda’s product teams, business units and global functions; 

• Function as a thought leader and evangelist for innovative technology including perspectives on starts ups and new innovative products; 

• Continually innovate to produce improved external experience products / services to support the needs of rapidly innovating product teams. 

Complexity 

• The successful candidate in this role must be able to cooperate with and inspire various stakeholders across all business and technical domains and in all world regions; 

The role must set up and continuously shape development of innovative product roadmap within Donor Experience ecosystem, third-party vendors and across Takeda stakeholders 

Minimum Requirements/Qualifications:

• Bachelor’s degree in Computer Science, Information Technology, Software Engineering, or related field required.
• 8–10+ years of experience working with Salesforce Data Cloud, Marketing Cloud, Personalization, Mulesoft and related products 
• 8–10+ years of experience in Business Analysis or Product Ownership roles.
• Hands-on experience with data ingestion, data mapping, identity resolution, and segmentation.
• Strong expertise in data modeling and complex SQL.
• Experience working with APIs and system integrations.
• Hands-on experience with Salesforce Marketing Cloud including automation and segmentation.
• Expertise in Agile methodologies including backlog prioritization, roadmap development, and PI planning.
• Strong SDLC knowledge including validation and UAT support.
• Experience with Jira, Confluence, MSSQL, MS Office, and Figma.
• Excellent communication, stakeholder management, and leadership skills.
• Demonstrate ability to interpret and work with data (e.g., dashboards, reports, data quality concepts) and understanding of AI/ML fundamentals to adapt to emerging technology trends, identify opportunities for intelligent automation/insights within Salesforce, and make data-informed decisions.
• Strong problem-solving skills and ability to work under pressure.
• Experience in agile and SAFE methodologies and software development lifecycle; requirements Definition & Analysis, Product Development & Delivery (e.g., MVP), Design Thinking, Customer Experience (CX), and UI/UX Tools & Methodologies, Backlog, Epic & Story Management. 
• Strong communication skills with ability to articulate and optimize design based on the value to the user and the business, lead ideation sessions and workshops; 
• Experience working in a life sciences environment and/or familiarity with Takeda strongly preferred. 
• Proficiency with Microsoft Office suite (e.g., Word, Excel, PowerPoint, Project, Outlook). 
• Ability to write and speak in the English language. 

Preferred requirements:

• Salesforce Data Cloud Accredited Professional certification.
• Salesforce Marketing Cloud certification.
• Regulatory knowledge of GxP systems and change control processes.
• Familiarity with DevOps practices and CI/CD pipelines.
• Experience with tools such as Marketing cloud personalization and Google Analytics
• Strong understanding of marketing automation concepts and customer journey orchestration.
• Experience working in regulated healthcare or life sciences environments.
• Hands-on experience providing support for validation testing and resolving issues that arise during the process.
• Master’s Degree  
• Salesforce Health Cloud 
• Experience with analytical tools (PowerBI / Databricks) 

BENEFITS:

It is our priority to provide competitive compensation and a benefit package that bridges your personal life with your professional career. Amongst our benefits are:

• Competitive Salary + Performance Annual Bonus
• Flexible work environment, including hybrid working
• Comprehensive Healthcare Insurance Plans for self, spouse, and children
• Group Term Life Insurance and Group Accident Insurance programs
• Employee Assistance Program
• Broad Variety of learning platforms
• Diversity, Equity, and Inclusion Programs
• Reimbursements – Home Internet & Mobile Phone
• Employee Referral Program
• Leaves – Paternity Leave (4 Weeks) , Maternity Leave (up to 26 weeks), Bereavement Leave (5 calendar days)

ABOUT ICC IN TAKEDA:

• Takeda is leading a digital revolution. We’re not just transforming our company; we’re improving the lives of millions of patients who rely on our medicines every day.
• As an organization, we are committed to our cloud-driven business transformation and believe the ICCs are the catalysts of change for our global organization.

#Li-Hybrid

Locations

IND - Bengaluru

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time