Category Manager Beauty (m/f/d)

About us  

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.   

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.  

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson. 

About the role 

As our Category Manager, you will: 

• Drive commercial success by fully understanding the market, consumer, media landscape, competitors, and retail customers in the categories. 

• Support with implementation and delivery of the key marketing campaigns plan, local projects, influencer activation, media budget and campaign implementation.   

• Oversee forecasting and align it with budgeting and demand planning for the categories. 

• Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account. 

• Assist with the development of effective media communications, working with media team to deliver best in class media execution, track media campaign performance and recommend optimization actions to maximize campaign ROI and effectiveness. 

• Contribute to the formulation and execution of marketing plans to differentiate Dyson, build brand equity and drive consumer purchase. 

• Be able to analyse financials, sales performance, and work with insights (e.g., GFK data, Brand tracker, other insights studies) to present business risks and opportunities. Feed consumer insights back into our plans and campaign execution.  

• Get marketing assets from appointed sources and vendors. Localize assets for Local market use, focus is to ensure language and content aligns with legal guidelines, consumer and brand focus, whilst meeting the needs of relevant stakeholders (Retail, Direct, PR and Media).  

• Crosscheck translations and assets for different marketing activities.   

• Deliver the right marketing asset for each media plan/touchpoint; Coordinate between media team and creative agency to ensure timely delivery of materials. 

• Ensure marketing communication messages resonates with the target consumer. Proactively propose new ideas and messages to improve engagement and relevancy, including regional differences in Local market.   

• Support the planning and execution of new product launches across all channels. Manage many stakeholders to realize plans on time and on budget, clearly communicate updates to the wider team and find solutions to any problems that arise. 

• Establish strong relationships with other Global Marketing teams to identify common opportunities and/or challenges.   

• Support on Budget and invoicing execution tasks 

• Continuously and proactively manage categories Brand Building Investment (BBI) working closely with the Marketing lead and other budget holders  

• Use written communication to keep all stakeholders informed and aligned to our Marketing strategy.  

About you 

To succeed in the role, we expect you to have: 

• At least three 4 of solid marketing background with demonstrated experience in launching new products into the market. 

• Experience in brand management, including simultaneous management of product marketing and communications. 

• Proven track record of challenging the status quo and delivering innovative solutions. 

• Effective communicator with strong presentation skills and the ability to influence others. 

• Passion for marketing and deep knowledge of market trends. 

• Line management experience preferred, with potential opportunities during peak periods. 

• Marketing-based analytical skills, including financial and return on investment analysis. 

• Ability to plan and deliver strategic initiatives, with a high willingness to learn and collaborate. 

• Articulate and confident individual, capable of communicating plans effectively. 

• 
   .demeanour player with a positive and supportive Strong team

Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

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