Job purpose
· To drive business development across Greater China, ensuring the achievement of agreed targets for exam entries, publication sales, and digital product adoption
· To set up and manage an authorised agent network in Mainland China.
· To lead and support Regional Development Executive (RDE) based in Hong Kong.
· To cultivate and strengthen key business relationships across ASEAN.
· To contribute to the expansion into new markets and the development of innovative products and services.
· To provide ABRSM management with actionable market intelligence that may significantly impact sales performance in the region.
Job context and scope
The Business Development Department plays a pivotal role in revenue growth, customer strategy formulation, cross-functional product development, stakeholder and customer engagement, and the execution of global sales and marketing initiatives.
Organisation
See separate organisation chart.