Watch Duty is a non-partisan, non-profit, and non-government organization focused on disseminating public-safety information in real time from verified sources. Our mission is to publish only the facts that provide true situational awareness in case of emergency. We are always looking for passionate individuals—both volunteers and professionals—to help us build our platform and expand our reach to keep communities safe.
Nearly every wildfire fatality occurs within the first hour, yet official notifications are often delayed, sparse, or non-existent. Watch Duty, a 501c3 nonprofit, alerts you of nearby wildfires and firefighting efforts in real-time, when every second counts.
Our service is powered by real people – active and retired firefighters, dispatchers, and first responders – who monitor radio scanners and collaborate around the clock to bring you up-to-the-minute information. Our staff are aided by software to scan the internet 24 hours a day and alert us to new fire starts from all publicly available data sources.
In four years, we've grown to reach 16 million users and are used in every Red Cross and Office of Emergency Services, garnering the attention of Wired, The Guardian, and Popular Science. Large companies across industries are also leveraging Watch Duty to manage risk and response in their business.
About The Opportunity
As our Digital Content Manager, you’ll manage Watch Duty’s owned content channels including day-to-day social media execution, helping shape how our mission comes to life across platforms. You’ll serve as the primary digital owner on a small communications team of 2-4 people. This is a hands-on, creative role for someone who loves crafting original content, collaborating with video and design partners, and ensuring every post and page meet a high bar for clarity, quality, and accuracy.
You’ll manage both organic and paid social content, engage directly with our community, and help translate complex or sensitive topics into compelling, accessible stories.
Employment Type: Full-time, Exempt
Location: Remote, USA. Occasional travel required for industry and team events.
Reports to: Chief Communications Officer
Key Responsibilities
Content & Storytelling
- Pitch, plan, and create original social media content—including copy, static graphics, short-form video concepts, and timely reactive posts—aligned with our brand voice and mission.
- Translate real-world stories, user experiences, and product updates into clear, emotionally resonant social content.
- Collaborate with internal teams to identify story opportunities and turn them into engaging digital narratives.
- Set approach, write, and edit mission-aligned email marketing, newsletter, and/or web content content, including campaign announcements, storytelling features, and timely updates, ensuring consistency with our brand voice and social messaging across channels.
Content Creation Strategy & Oversight
- Set success metrics and analyze performance across organic and paid social channels, regularly sharing insights and recommendations to improve content effectiveness and inform future strategy.
- Manage content calendars and ensure assets are delivered on time for launches, campaigns, and moments of urgency.
- Oversee the production of social-first video and visual assets, working with video editors and external partners as needed.
- Ensure content is optimized for platform, audience, and performance, including formatting, resizing, captioning, and ensuring QA.
- Maintain organized asset libraries and documentation for efficient reuse and iteration.
Community Management
- Monitor and engage with our social community through comments, DMs, and replies with empathy, accuracy, and professionalism.
- Flag emerging trends, questions, or concerns from the community and share insights with internal teams.
- Help define and uphold community guidelines, especially around sensitive or high-stakes topics.
Paid Social Collaboration
- Partner with our paid media agency to provide input on creative development for paid social campaigns.
- Ensure externally created paid social assets align with organic storytelling, brand voice, and platform best practices.
What We’re Looking For
- 6-8+ years of experience managing social media and content strategy for a brand, startup, nonprofit, or mission-driven organization.
- Strong storytelling instincts and excellent written communication skills.
- Experience overseeing / collaborating on short-form video production for social platforms.
- Comfort with hands-on execution—from formatting assets to publishing and moderating content.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-moving environment.
- Experience using performance data and insights (platform analytics, dashboards, or reporting) to inform content decisions and optimize over time.
- Design/video editing skill a plus
- Previous experience in communications related to the fire or disaster response community a plus
Benefits
- Competitive salary (135,000-155,000 USD commensurate with experience)
- Health insurance - Gold and Platinum options
- Dental insurance
- Flexible schedule
- Vision insurance
- Unlimited Paid time off
- Parental leave
Equal Opportunity Employer
Watch Duty is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.