Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Job Purpose:
Develop and lead brand activation/execution of annual brand strategies for assigned portfolio in alignment with Area/Global brands strategy.
Manage & launch new product launches for assigned portfolio, activation plans calendar to drive sustainable brand consumption and market share growth.
Govern & fast track Innovations to ensure timely launches & support cross-functional teams to deliver on Innovations agenda
Key Responsibilities:
Ensure the Brand Heart is brought to life and consistently activated across all touchpoints to build long term brand equity.
Develop consumer communication strategies including digital, advertising and creative to connect with consumers in building “Winning Brands”.
Develop winning Annual Brand Plans (ABPs) with key focus on consumer and in close collaboration with Expert, ComEx teams. Output clear local activation programs to attain growth priorities in consumption and market shares.
Develop and execute consumer communication strategies including digital, advertising and creative to connect with consumers in building “Winning Brands”
Accountable for exceeding/strengthening brand KPI – market share, sales, brand equity, penetration and bran P&L.
Plan, manage and optimize Advertising & Promotion budget ensuring brand strategies are adequately supported with effective ROI.
Drive innovation planning, sequencing, execution and tracking. Establish and adhere to innovation monitoring and performance management process/system of new product launches.
Execute in-market new product launches with excellence, leveraging global best practices with local adaptation (where needed).
Adapt and roll out global brand toolkits (materials, claims, copy) to drive consumer/customer connection.
Conduct periodic brand performance tracking through retail audit, equity studies. Keep all stakeholder functions aligned and informed.
Work seamlessly with BU Marketing to develop/localize/adapt consumer campaigns.
Work seamlessly with BU Marketing, Local Regulatory and Medical to attain required approvals from local regulatory authorities i.e. SFDA.
Work closely with BU Research/Analytics to customize KSA research projects to understand consumer behaviors and brand performances.
Activate brands across digital platforms through driving local digital insights.
Uses our framework to drive actions and decisions, role models values and expectations
Required Qualifications & Skills
A university degree, or equivalent
At least 2 years’ experience in FMCG marketing
Strong communication and interpersonal skills.
Strong understanding of Digital Platforms and KPIs
Strong Analytical and problem-solving skills
Numeracy and finance skills.
Strong commercial understanding / experience.
Job Posting End Date
2026-03-24
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.