Brand Manager

Ko waimātou – About us 

Liquorland is a specialist liquor retailer, with over 170 stores nationwide. We are focused on becoming the most successful, sustainable and responsible liquor retailer in New Zealand through delivering New Zealand’s best retail liquor experience – we are great at what we do but there is so much more to achieve!

Te Tūranga – About the role 

As Liquorland’s Brand Manager, you’ll be at the heart of shaping “NZ’s greatest liquor retail experience.” Working within a future-focused Marketing and Customer Experience team, you’ll drive impactful campaigns and initiatives that connect with shoppers and consumers across every touchpoint. This is your chance to bring creativity and data-driven insights together to elevate one of New Zealand’s most trusted retail brands.

You’ll be a trusted partner to the business, leading projects that span brand campaigns, social engagement, sponsorship activations, and loyalty programs - all while collaborating with agencies and internal teams to deliver seamless execution. If you’re an intermediate marketer ready to take ownership and thrive in a dynamic retail/FMCG environment, this role offers the perfect blend of challenge and opportunity.

- Lead the development and execution of national brand campaigns aligned with the promotional calendar.

- Co-manage social media content and engagement to grow customer connection.

- Create and deliver targeted email communications to our customer database.

- Drive communication projects for new store launches, sponsorships, and sales initiatives.

- Support digital and e-commerce activities, ensuring accuracy and impact across platforms.

Our offices are newly built custom design spaces – with access to an in-house supermarket, a subsidised in-house café, and a bountiful supply of free carparking. We’re committed to providing awesome experiences for our people, including offering a range of benefits:

- Free carparking -we’ve got over 1,000 carparks including 36 free EV plugs

- Southern cross health insurance

- 5% discount at our retail stores (Pak'N'Save, New World and Four Square)

- Flexible working options, a day off on your birthday, long service leave

- Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).

You’re a creative storyteller with a sharp eye for detail and a passion for bringing brands to life. From crafting engaging content to managing digital platforms, you thrive on blending creativity with precision. You’re organised, adaptable, and ready to deliver high-quality work at pace - while staying curious and collaborative every step of the way.

· Strong written and visual communication skills, with the ability to create compelling stories.

· Proficiency in design tools (Photoshop, Canva) and a flair for photography/videography.

· Experience with CMS platforms, Mailchimp and digital content management.

· A proactive, “can-do” attitude - able to juggle deadlines, think creatively, and embrace new trends.

· Relationship-building skills and a collaborative mindset, balanced with independence and initiative amongst agency partners, stores and the internal team

If you’re ready to make an impact and grow with a leading retail brand, we’d love to hear from you!

We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodies whānau.

We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity.

 

If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to Recruitment.Foodstuffs@foodstuffs.co.nz. Accessibility support could include, interview location, sign language interpreter, assistive technology.