Brand and Creative Strategist

Please note: This role is contingent upon a contract award. While it is not an immediate opening, we are actively conducting interviews and extending offers in anticipation of the award. 

The Company 

At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.  

Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.  

The Work  

The Brand/Creative Strategist develops and guides brand strategy, creative direction, and messaging across campaigns and channels to ensure alignment with organizational goals and audience needs. This role bridges creativity with strategy—translating insights into impactful storytelling and design solutions. 

Job Location: Remote, however, strong preference for candidates who live in the Washington DC Metro Area. There will be occasional onsite meetings on the client site in Washington, DC. 

*If you accept this position, you should note that ICF does monitor employee work locations blocks access from foreign locations/foreign IP addresses and prohibits personal VPN connections.  

What You Will Do:  

• Develop and implement brand and creative strategies that strengthen awareness, engagement, and consistency across programs. 

• Conduct market, audience, and competitor research to identify positioning opportunities and creative insights. 

• Collaborate with designers, writers, and digital teams to craft integrated campaigns and cohesive visual identities. 

• Define brand voice, tone, and messaging frameworks that resonate with target audiences. 

• Create and present creative briefs, campaign concepts, and brand guidelines. 

• Partner with communications and marketing teams to align creative outputs with organizational objectives. 

• Monitor brand performance and recommend adjustments based on data and feedback. 

What You Will Bring With You:  

• Bachelor’s degree in marketing, communications, design, or a related field. 

• 5+ years of experience in brand strategy, creative direction, or marketing communications. 

What We Would Like You To Bring With You:  

• Strong understanding of storytelling, audience segmentation, and creative development. 

• Experience collaborating with cross-functional teams and external vendors or agencies. 

• Proficiency in brand management tools and creative software a plus (e.g., Adobe Creative Suite, Figma). 

Professional Skills: 

• Highly effective analytical, problem-solving, and decision-making capabilities. 

• Excellent communication and interpersonal skills to interface effectively at all levels of the business. 

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.