Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
We are seeking a dynamic, relationship-driven Hybrid Brand & Ontario Market Ambassador to serve as the face of our Hockey and Lacrosse brands within the assigned territory. This role blends field sales, brand ambassadorship, influencer marketing, and retail execution. The Ambassador will drive product sell-through at retail, build deep relationships with dealers and community influencers, execute activations and events, and generate authentic brand engagement both in-person and digitally.
Role Objective
This role exists to strengthen brand presence at retail and within the local hockey and lacrosse communities, enhance product sell-through, and create authentic consumer advocacy through consistent on-the-ground engagement.
Key Responsibilities
Act as the primary regional face of the brand, engaging consumers, retail staff, coaches, and associations, and high level players
Drive retail sell-through by maintaining strong in-store presence, merchandising product, identifying inventory gaps, and supporting reorder opportunities.
Plan, execute, and attend retail activations, demo days, launch events, and on-ice events to educate consumers and staff.
Educate retail staff through product knowledge (PK) sessions, feature & benefit training, and EPP engagement.
Develop and maintain strong relationships with key dealers, local associations, leagues, schools, coaches, and influential players.
Create engaging social and digital content from events and store visits to support both brand and retailer marketing initiatives.
Collaborate closely with sales and marketing teams on local campaigns, promotions, and community initiatives.
Provide product testing support, market feedback, and competitive insights back to internal product and marketing teams.
Support team sales efforts by coaching dealers on how to grow team business and position the brand as their primary supplier.
Monitor competitor activity, promotions, and new product launches within the territory.
Qualifications & Experience
1–3+ years of experience in field sales, brand ambassadorship, or marketing.
Proven ability to drive in-store sales, influence consumer purchasing, and build long-term retail relationships.
Strong understanding of influencer, experiential, and grassroots marketing.
Comfortable creating social media and digital content that aligns with brand guidelines.
Excellent interpersonal, communication, and presentation skills.
Ability to work independently while collaborating effectively with internal teams.
Passion for hockey and lacrosse strongly preferred.
Bilingual English/French preferred or required depending on territory.
Ability to travel frequently within the assigned territory and work evenings/weekends for events when required.
ASSOCIATE BENEFITS: Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. Warrior offers a robust and low-cost benefits package, which includes:
Medical, Dental, & Vision
Life Insurance
Retirement Savings Plan with 100% match on the first 5% of contributions
Fitness reimbursement
4 weeks of paid time off
Paid holidays
New Balance/Warrior/Brine employee discount
OTHER PERKS:
Cultural emphasis on associate growth and development.
We love to promote from within when possible. Most of our associates have been promoted to new positions or have grown their positions several times with Warrior.
Comprehensive performance appraisal program that promotes a positive approach to providing feedback and facilitating professional development, as well as an annual compensation review.
High impact, collaborative environment, in which every person in every position directly influences our success.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while providing high levels of flexibility to associates. North American office-based associates are expected to come into the office on Wednesdays, with other occasional in-office days for in-person meetings and events as needed. Our offices are fully open and amenities are available across our North American office locations.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.