WHO WE ARE:
Headquartered in Shelby Township, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high-performance, cutting-edge equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities.
Founded in 1992, Warrior was acquired by privately held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse and hockey world.
We are seeking a dynamic, relationship-driven Hybrid Brand & Ontario Market Ambassador to serve as the face of our Hockey and Lacrosse brands within the assigned territory. This role blends field sales, brand ambassadorship, influencer marketing, and retail execution. The Ambassador will drive product sell-through at retail, build deep relationships with dealers and community influencers, execute activations and events, and generate authentic brand engagement both in-person and digitally.
Role Objective
This role exists to strengthen brand presence at retail and within the local hockey and lacrosse communities, enhance product sell-through, and create authentic consumer advocacy through consistent on-the-ground engagement.
Key Responsibilities
Act as the primary regional face of the brand, engaging consumers, retail staff, coaches, and associations, and high level players
Drive retail sell-through by maintaining strong in-store presence, merchandising product, identifying inventory gaps, and supporting reorder opportunities.
Plan, execute, and attend retail activations, demo days, launch events, and on-ice events to educate consumers and staff.
Educate retail staff through product knowledge (PK) sessions, feature & benefit training, and EPP engagement.
Develop and maintain strong relationships with key dealers, local associations, leagues, schools, coaches, and influential players.
Create engaging social and digital content from events and store visits to support both brand and retailer marketing initiatives.
Collaborate closely with sales and marketing teams on local campaigns, promotions, and community initiatives.
Provide product testing support, market feedback, and competitive insights back to internal product and marketing teams.
Support team sales efforts by coaching dealers on how to grow team business and position the brand as their primary supplier.
Monitor competitor activity, promotions, and new product launches within the territory.
Qualifications & Experience
1–3+ years of experience in field sales, brand ambassadorship, or marketing.
Proven ability to drive in-store sales, influence consumer purchasing, and build long-term retail relationships.
Strong understanding of influencer, experiential, and grassroots marketing.
Comfortable creating social media and digital content that aligns with brand guidelines.
Excellent interpersonal, communication, and presentation skills.
Ability to work independently while collaborating effectively with internal teams.
Passion for hockey and lacrosse strongly preferred.
Bilingual English/French preferred or required depending on territory.
Ability to travel frequently within the assigned territory and work evenings/weekends for events when required.
ASSOCIATE BENEFITS: Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. Warrior offers a robust and low-cost benefits package, which includes:
Medical, Dental, & Vision
Life Insurance
Retirement Savings Plan with 100% match on the first 5% of contributions
Fitness reimbursement
4 weeks of paid time off
Paid holidays
New Balance/Warrior/Brine employee discount
OTHER PERKS:
Cultural emphasis on associate growth and development.
We love to promote from within when possible. Most of our associates have been promoted to new positions or have grown their positions several times with Warrior.
Comprehensive performance appraisal program that promotes a positive approach to providing feedback and facilitating professional development, as well as an annual compensation review.
High impact, collaborative environment, in which every person in every position directly influences our success.
EQUAL OPPORTUNITY EMPLOYER:
Warrior provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion, and other terms, conditions, and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.