We’re thrilled that you are interested in joining us here at the Amynta Group!
Position Summary:
As Communications & Events Manager at Sym-Tech Dealer Services, you are a senior storyteller and strategist who engages industry, consumer and company audiences using deep knowledge of the F&I sector and Sym-Tech’s offerings. Reporting to the Director, Product & Marketing you lead communications, social media and events, shape strategy, and contribute to the overall creative process as a member of the Marketing and Communications team.
Position Functions:
- Corporate Identity Management: Ensure all internal and external messaging follows corporate brand standards, is current, and complies with Advertising Standards Guidelines. Provide brand guidance and approval recommendations
- Strategic Messaging: Own communications strategy messaging, channel selection, timing, cadence, audience segmentation and measurement. Align communications to business priorities, launches and executive announcements.
- Communications Process Creation and Execution: Design and manage end-to-end communications workflows from brief to distribution. Define roles, approvals and confidentiality controls. Measure and optimize processes and tools for efficiency.
- Content Creation and Copywriting: Produce and oversee high-quality content for POS, digital, web, CRM, presentations, editorial, video scripts and training materials. Establish editorial standards and calendars. Monitor industry communications for trends and opportunities.
- Social Media and Communications Channels: Lead social media strategy and execution across LinkedIn and relevant platforms. Create and manage content calendars, KPIs and performance optimization. Oversee multimedia assets and ensure channel consistency.
- Events Ownership and Management: Plan and own Sym-Tech’s presence at industry events and sponsorships. Manage event strategy, budgets, vendors, booth collateral, speaker coordination, staffing, pre/post communications, lead capture and ROI measurement. Coordinate with Sales, and Executives to maximize outcomes.
- Media and Industry Relations: Build and maintain media and industry relationships. Lead press releases, speaking opportunities and award submissions. Research and engage in thought leadership opportunities.
- Creativity and Integrated Campaign Support: Provide creative direction and concepts for communications and marketing materials. Support integrated campaigns and advise on advertisements, brochures, newsletters, white papers, presentations and earned/paid media initiatives.
- Timelines and Teamwork: Work at pace with strong time management. Mentor junior Associates, manage agency relationship, and collaborate across teams to meet deadlines and objectives.
- Administrative and Ad Hoc Duties: Own any ad hoc administrative tasks as assigned by senior leadership.
Minimum Qualifications and Competencies:
- Degree or equivalent in Marketing, Communications, PR, digital media or related field
- 7+ years communications, PR, marketing or corporate communications experience engaging with senior leadership
- Mandatory English and French verbal and written fluency
- F&I and/or automotive/finance/insurance industry experience
- Knowledge of Dealer, Dealer Group and OEM dynamics
- Demonstrated digital, web, CRM and social media expertise
- Proven ability to deliver strategic communications and events programs
- Excellent written and verbal communication and proofreading skills
- Comfortable with executive-level interaction and presentations
- Proficiency with MailChimp, Outlook, SharePoint, survey tools, Adobe Pro and social platforms (LinkedIn)
- Strong design sensibility; results-oriented and deadline driven
- Media trained; budget, vendor and agency management experience
- Supervisory or mentorship experience preferred
The Amynta Group (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of any ground of discrimination protected by applicable human rights legislation. The information collected is solely used to determine suitability for employment, verify identity and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation throughout the recruitment process in accordance with applicable human rights and accessibility legislation. A reasonable accommodation is an adjustment to processes, procedures, methods of conveying information and/or the physical environment, which may include the provision of additional support, in order to remove barriers a candidate may face during recruitment such that each candidate has an equal employment opportunity. The Company will accommodate a candidate to the point of undue hardship. Please inform the Company's personnel representative if you require any accommodation in the application process.