Associate Marketing Director, CRC Key Customer Strategy

SUMMARY/JOB PURPOSE:

Reporting to the Senior Director, Zanzalintinib (Zanza) Marketing, the Associate Director - CRC Key Customer Strategy is responsible for supporting brand strategy development and execution for zanza’s initial launch and ongoing promotion in metastatic colorectal cancer (mCRC). This role will be directly linked to Marketing Strategy with responsibilities spanning key customer engagement, insights collection, strategic planning and development of peer-to-peer education resources to support field teams. He/she must work collaboratively with key stakeholders to ensure brand objectives are met.

DUTIES/RESPONSIBILITIES:

Key Customer Strategy & Advisory Boards:

• Strategically prioritize key customer strategy resources and activities to focus on those with high impact that support strategic insight capture and decision making

• Partner with the GI Field Based Marketing team on thought leader engagement identification, segmentation, insights gathering and regional strategic initiatives to support zanza’s initial launch and ongoing promotion in mCRC

• Partner with GI Field Based Marketing team and Medical Affairs on congress engagement with key opinion leaders to gather insights and assess strategic implications to the brand

• Effectively lead core teams to plan, develop strategic objectives, create discussion content and execute advisory boards for various key customer audiences

• Lead annual commercial advisory board planning and monitoring including managing the budget and ensuring compliance

• Prepare and present advisory board output, collaborating and communicating frequently with Commercial and Medical Leadership

• Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of zanza mCRC advisory board plan and scope’

• Lead development of all peer-to-peer speaker bureau content to ensure alignment with brand strategy

Market Intelligence:

Support Strategy Senior Marketing Director:

• Partner effectively with cross-functional internal and external stakeholders to create a comprehensive plan, develop a process and continually capture insights from various activities to inform launch strategy and ongoing execution

• Proactively identify relevant data events at major congresses and develop a plan to gain key customer insights on the impact of these events on clinical practice

• Collaborate with CI team to ensure key market events are being closely monitored and rapidly communicate commercial implications of these events across the organization

• Partner with Market Planning team to identify insights gaps, define research objectives and pull through insights into brand strategy

• Present commercial implications of key events to field organization and other relevant stakeholders

Performance Tracking & Reporting:

Support Strategy Senior Marketing Director:

• Track marketing key performance indicates to ensure brand objectives and goals are being met

• Present brand performance across the organization including senior leadership

• The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

SUPERVISORY RESPONSIBILITIES:

• No direct supervisory responsibilities  

EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS:

Education:

• Master’s degree in related discipline and 9 years of related experience; or

• BS/BA degree in related discipline and at least 11 years of related experience; or

• Equivalent combination of education and experience

Experience:

• Pharmaceutical marketing and brand strategy development

• Highly experienced in interacting with key opinion leaders and other account stakeholders

• Experience in field sales or market research/analysis in the pharmaceutical or biotech industries is a plus

• Oncology experience strongly preferred

• Product launch experience is preferred

• Management consulting experience is a plus

Knowledge, Skills and Abilities:

• Advanced prioritization skills and ability to delegate activities

• Advanced ability to inspire and influence others without authority

• Advanced talent for blending innovation with pragmatic execution

• Intermediate skills to network internally and externally

• Advanced ability to draw insight from market research, key opinion leaders, the sales force and other sources to optimize strategic activities

• Comprehensive strategic thinking, initiative and creativity

• Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals

• Advanced presentation, verbal and written communication skills

• Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Work Environment/Physical Demands:

Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.

Business travel is required up to 30% of the time

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