Gap Inc.

Associate Manger, Growth Marketing Analytics

SF - 2 Folsom Full time

About the Role

As Associate Manager, Growth Marketing Strategy you’ll help the shape how Old Navy grows by transforming customer and performance learnings into clear, actionable growth strategies. You’ll partner across marketing, media, CRM, and analytics teams to collect insights, connect data, and drive action that fuels measurable, sustainable growth. The ideal candidate combines expertise in marketing analytics, consumer insights, and growth strategy within retail or e-commerce.

What You'll Do

  • Analyze marketing performance across paid, CRM, loyalty, and digital channels to uncover growth insights and optimization opportunities.

  • Develop insight-led, data-driven growth strategies across the customer journey to improve acquisition, retention, engagement, and lifetime value.

  • Build dashboards and measurement frameworks that turn data into actionable insights and improve marketing effectiveness.

  • Partner on A/B testing, experimentation, and attribution strategies to refine targeting, messaging, and channel mix.

  • Leverage customer insights, segmentation, and predictive analytics to shape personalization strategies to improve ROI.

  • Stay current on industry trends, competitors, and emerging technologies to identify opportunities to drive marketing efficiency and effectiveness.

  • Collaborate with data science and engineering teams to enhance data collection and analytics capabilities.

Who You Are

  • 3 - 5 years of experience in growth marketing, marketing strategy, or analytics within retail, fashion, or e-commerce.

  • Strong proficiency in data analysis tools such as SQL, Adobe Analytics, Tableau, or other BI platforms.

  • Experience with marketing attribution models, A/B testing, and performance measurement frameworks.

  • Solid understanding of paid media, CRM, email, and digital marketing channels.

  • Highly analytical mindset with the ability to translate data into actionable business insights.

  • Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders.

  • Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insight.

  • Deep curiosity about customer behavior and the ability to translate customer insights into actionable growth opportunities.

  • Experience working in a fast-paced, results-driven environment with multiple priorities.

  • Strong business acumen and strategic thinking to drive growth initiatives.