Associate Director, US Marketing

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the business unit:

Medication Delivery Solutions (MDS) is a core BD business focused on enabling safe, reliable, and efficient medication delivery across healthcare settings.  MDS provides a broad portfolio of injection, infusion, vascular access, and closed medication delivery solutions that are used every day in hospitals, pharmacies, and alternate sites of care to support clinical workflows and protect patients and healthcare worker

About the role:

As Associate Director, MDS – US Region, you’ll lead US marketing for BD’s Vascular Care portfolio, spanning Flush & Caps and Skin Prep & Securement within the Medication Delivery Solutions business. This high‑impact role drives downstream marketing, launch excellence, strategic planning, and sales enablement to fuel growth.

You’ll own marketing plans and budgets, partner closely with Sales, and directly lead a marketing team, making this an ideal opportunity for a leader who thrives at the intersection of strategy, execution, and people leadership. 

Key responsibilities include:

• Utilizes the BD Way of Marketing methodology, competencies, and tools to evaluate US competitive marketing strategy and moves to renew/refine strategy including go-to-market elements to accelerate growth and product category share gain and achieve and exceed growth expectations in dollars, units, and gross profitability targets.
• Develops and manages all aspects of annual strategic review (ASR) and marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.
• Works with customer facing functions including, but not limited to, National Account Sales, Customer Service, Oncology Sales, Channel Management and aligns with, and where required establishes relationships with GPOs, Distributors, and other pertinent customers and partners to drive growth.
• Establishes and maintains relationships with US based thought leaders, key opinion leaders, prioritized associations and medical societies as required to stay updated on current and emerging trends in clinical practices, market, and competitive trends.
• US Region Tracking, monitoring, and reporting in a cohesive and articulate manner account wins, losses & pricing adjustments -- and synthesis of opportunities and risks. The Associate Director will be required to provide regular reports to Management and provide input to budget, projections, and forecasts.
• Participates as a Marketing Core Team Member on cross-platform teams initiatives, delivering the marketing leadership and support needed to the relevant projects.  Works constructively with internal functions including Regulatory Affairs, Medical Affairs, Quality, Finance and leadership.
• Develop, and utilize market analyses and market research where necessary, and evaluate results to optimize the marketing planning process.
• Embodies BD Excellence in every aspect – strategic, tactical, and day-to-day execution.
• Ensure that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.

• Develop and maintain a high-performing team with the ability to lead in a matrixed environment to expand capabilities

About you:

 You are a marketing leader who thrives at the intersection of strategy and execution, and who is excited by the chance to make a tangible impact on patient care through strong commercial marketing.

Required education and experience:

• Bachelor's degree in business, Engineering, Information Systems, or related field
•  A minimum of 5 years of relevant marketing experience (e.g., launch excellence, sales enablement, market planning), preferably within large matrixed organizations
• Proven experience leading multi-workstream initiatives with complex dependencies and senior-level visibility. 
• Strong experience establishing governance, driving execution discipline, managing risk, and facilitating decision-making across cross-functional teams. 
• collaborates effectively and constructively challenges when needed. 
• Data-driven decision-maker who translates insights into action. 
• Ability to simplify complexity and communicate clearly with both technical and non-technical audiences. 
• Demonstrated ability to operate effectively and influence without authority in a matrixed environment.

Preferred qualifications:

• Master’s Degree
• Experienced leader with the ability to inspire and build effective teams

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: 

• Annual Bonus 
• Potential Discretionary LTI Bonus
• Potential reimbursement of vehicle use/mileage 
• Potential reimbursement of phone use 

Health and Well-being Benefits 

• Medical coverage 
• Health Savings Accounts 
• Flexible Spending Accounts 
• Dental coverage 
• Vision coverage 
• Hospital Care Insurance 
• Critical Illness Insurance 
• Accidental Injury Insurance 
• Life and AD&D insurance 
• Short-term disability coverage 
• Long-term disability insurance 
• Long-term care with life insurance 

Other Well-being Resources 

• Anxiety management program 
• Wellness incentives 
• Sleep improvement program 
• Diabetes management program 
• Virtual physical therapy 
• Emotional/mental health support programs 
• Weight management programs 
• Gastrointestinal health program 
• Substance use management program 
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit 

Retirement and Financial Well-being 

• BD 401(k) Plan 
• BD Deferred Compensation and Restoration Plan 
• 529 College Savings Plan 
• Financial counseling 
• Baxter Credit Union (BCU) 
• Daily Pay 
• College financial aid and application guidance 

Life Balance Programs 

• Paid time off (PTO), including all required State leaves 
• Educational assistance/tuition reimbursement 
• MetLife Legal Plan 
• Group auto and home insurance 
• Pet insurance 
• Commuter benefits 
• Discounts on products and services 
• Academic Achievement Scholarship 
• Service Recognition Awards 
• Employer matching donation 
• Workplace accommodations 

Other Life Balance Programs 

• Adoption assistance 
• Backup day care and eldercare 
• Support for neurodivergent adults, children, and caregivers 
• Caregiving assistance for elderly and special needs individuals 
• Employee Assistance Program (EAP) 
• Paid Parental Leave 
• Support for fertility, birthing, postpartum, and age-related hormonal changes 

Leave Programs 

• Bereavement leaves 
• Military leave 
• Personal leave 
• Family and Medical Leave (FML) 
• Jury and Witness Duty Leave 

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$157,700.00 - $260,400.00 USD Annual