Associate Director, Hematology Key Customer Engagement

The Associate Director, Hematology Key Customer Engagement will drive the content strategy and development of peer-to-peer (P2P) materials that shape how hematology data and insights reach healthcare professionals. This role focuses on delivering timely, high-quality, compliant promotional education across the hematology franchise while supporting the operational needs of the Key Customer Marketing Team. Based at our Gaithersburg headquarters, the role partners closely with HCP marketing, regional marketing, field sales, medical, market access and other key stakeholders to translate brand strategy into clear, compelling and scientifically robust speaker materials that enable consistent message pull-through and engagement. Curious about how strategic content, operations and science come together to change clinical practice?

Accountabilities  

• Lead the P2P content strategy and promotional education roadmap for the Hematology Franchise, collaborating with HCP marketing to integrate data updates and brand messaging into speaker assets.  

• Partner with cross-functional teams including regional marketing, brand marketing, field sales, medical affairs, market access and others to deliver a cohesive and impactful peer-to-peer strategy.  

• Drive the development of branded and unbranded speaker decks, FAQs and supporting materials that are scientifically sound and aligned with brand objectives.  

• Support the MLR review process for all P2P materials and assets, ensuring compliance with regulatory guidance and medical accuracy of content.  

• Coordinate with brand and regional marketing teams to identify KOLs for marketing initiatives and brand-led campaigns.  

• Contribute to congress planning, GPO services and P2P execution tactics that enhance promotional education in collaboration with Key Customer Marketing partners.  

• Implement a measurement framework for content performance analytics in partnership with the I&A team; define and track KPIs such as deck utilization and engagement.  

• Serve as KCT operations lead for franchise and business planning, budget management and integration between field and HQ marketers.  

• Own First Line Monitoring and Quarterly Budget Plan responsibilities by gathering inputs from cross-functional partners and managing compliant, timely submissions.  

• Ensure governance and compliance through content risk scanning, alignment with needs assessments and robust documentation standards for all P2P assets.  

• Manage agency and vendor relationships, workflows, expense budgets, annual brand strategy planning and launch initiatives to deliver on franchise priorities.

Essential Skills/Experience  

• Bachelor’s Degree

• 3+ years of pharma or healthcare industry experience with Oncology therapy area experience  

• Experience in one or more of the following: brand marketing, specialty sales, strategic planning, marketing operations, project management  

• Experience managing agency partners and vendors  

• Cross functional leadership and stakeholder management  

• Comfort operating in a highly regulated environment and industry  

• Effective communication and cross-functional teamwork skills  

• Understanding of budget management across multiple projects and deliverables  

• High ethical standards and personal integrity  

Desirable Skills/Experience  

• 5+ years of pharma or healthcare industry experience with 2+ years of Oncology experience  

• Strong project management, leadership, business acumen, and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups  

• Strong interpersonal skills and excellent verbal and written communication skills; able to engage with leadership at all levels of the organization; able to synthesize and concisely communicate team deliverables and accomplishments  

• Experience with marketing operations including strategic oversight and execution of speaker bureau programs; strong comprehension of the legal and regulatory landscape in pharmaceutical promotions, pharma industry guidelines, and compliance considerations  

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers the opportunity to shape the future of cancer care by combining scientific rigor with strategic impact in a fast-evolving Oncology environment. Here, medical evidence is translated into real-world practice through close collaboration across Medical Affairs, Commercial and R&D, enabling teams to influence every point in the patient journey. Colleagues are encouraged to test bold ideas, learn from experience and share knowledge across functions, all within a supportive culture that values integrity, openness and continuous development. It is a place where high-performing people see their work directly contribute to advancing a strong pipeline and moving closer to eliminating cancer as a cause of death.

Ready to help transform hematology practice through impactful peer-to-peer education and strategic collaboration? Apply now.

The annual base pay for this position ranges from $193,898 to $242,373. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.