The Associate Director, Digital Marketing Analytics at CourtAvenue is a strategic partner to clients and internal teams — not just a producer of dashboards and reports. This person is comfortable using digital marketing analytics platforms, as well as digging into raw data that can be messy and/or unconnected, to create clear stories that drive decisions. They are equally comfortable digging into raw data, challenging assumptions in client meetings, and translating analytics for stakeholders who do not have a data background.
This role is being created to provide senior-level analytical leadership and strategic presence on a key West Coast client engagement. The Associate Director, Digital Marketing Analytics will work directly with the Chief Data Officer to elevate how CourtAvenue delivers data to clients — moving the function beyond reporting and into strategic counsel, data quality stewardship, and influence on the broader engagement.
The right candidate is someone who can be in the weeds with data to answer day-to-day team and client needs, has presented to client leadership, has navigated situations where partner agencies or third parties require close coordination to maintain data integrity, and has the judgment to push back, reframe and ask better questions, and surface key insights that drive action.
Key internal team stakeholders include Business Innovation, Creative, User Experience, Strategy and Technology. Digital Marketing responsibilities will span coverage of, but not limited to, website, mobile applications, CRM, digital media, D2C commerce and exploring GEO/AEO measurement frameworks.