Associate Brand Manager

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new insights, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our futurist and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the team:

About the role:

Purpose

This role is accountable for supporting the growth of Premium Scotch brands in Venezuela by:

• Translating strategy into high-quality execution, ensuring brand plans, campaigns, and activations land with excellence across all relevant consumer touchpoints.

• Accomplishing 360° initiatives at scale — ATL, digital, experiential, cultural, and out-of-trade — in close partnership with Commercial, CMO, and agency teams.

• Ensuring strong operational rigor through budget tracking, PO/IO management, asset adaptation, and alignment with governance processes.

• Adapting global and regional toolkits to the Venezuelan context to strengthen Premiumization, cultural relevance, and brand distinctiveness.

• Supporting the brand-building process by incorporating consumer, competitive, and execution insights into plans and interventions.

• Driving a strong focus on digital and out-of-trade execution to ensure the brand remains culturally relevant, engaging, and dynamic across all consumer platforms.

Role Responsibilities:

Market Context

• The Caribbean, Central America, and Venezuela (CCV) market is a Diageo business unit generating approximately £350m NSV. CCV is the most profitable market in LAC in terms of absolute operating profit and margin.

• CCV is a highly dynamic market covering 38 countries, multiple languages, and a population of 115m. The operating model is distributor-based RTC with over 40 partners, alongside co-packing partnerships and key innovation and warehousing operations based in Panama.

• The Scotch category in Venezuela represents approximately 85% of Total NSV, predominantly within the Premium and Super Premium segments.

Decision Making

• Provides inputs into Brand Plans (MBP), incorporating feedback from the Brand Manager, Head of Whisky & Luxury, Director, and Global Brand Teams (GBT).

• Recommends and follows up on brand performance interventions.

• Handles brand A&P in alignment with the Brand Manager, ensuring accuracy, timely PO/IO processing, and effective reallocation based on business needs.

• Works closely with CMO teams to propose and adapt toolkits, BTL plans, and brand platforms.

• Ensures cross-functional teams (Culture, Digital, Customer Marketing, Media) are aligned and equipped to complete consistently with the brand plan.

• Ensures all assets and executions align with brand guidelines, coordinating agencies and suppliers to guarantee consistency and quality.

• Supervises key projecachievementses to ensure timely and impactful delivery.

• Actively participates in brand events, ensuring detailed execution aligned with strategic objectives.

Financial Responsibility

• Accountability for Brand Equity, Share, Volume, and Profit delivery.

• Supports optimal allocation of A&P investment behind the brand/market, aligned with value KPIs.

• Monitors and evaluates key activities and resulting investment decisions.

Leadership Responsibility

Although this role has no direct reports, leadership is critical:

• Demonstrates ownership and decisiveness to deliver plans on time and with high quality.

• Drives strong storytelling and clear communication to influence and align multifunctional teams.

• Coordinates a broad ecosystem including Commercial, CMO, Finance, RGM, Legal, Corporate Relations, Agencies, and Distributors to ensure detailed execution.

• Handles multiple projects simultaneously, prioritizing, simplifying, and advancing barriers when required.

• Embodies Diageo leadership behaviors: Hunger for Growth, Collaboration, Inclusion, and Accountability.

Key Outputs / Deliverables

• Supports effective brand planning through the MBP process, translating business and category objectives into actionable plans.

• Chips in to portfolio growth by supporting the Commercial Roadmap and identifying growth levers for assigned variants.

• Leads execution of culture-based events that strengthen brand relevance and consumer connection.

• Supports the Brand Manager in delivering impactful ATL execution across media, digital, PR, and experiential platforms.

• Ensures operational excellence through timely creation of DCH tasks and POs.

• Supports development of BTL toolkits that drive customer engagement, visibility, and conversion.

• Enables data-driven decision-making by supervising P&L, market share, brand equity, and sell-out performance, recommending corrective actions.

• Assists in A&P budget management to improve investment efficiency and measurable impact.

• Supports the innovation team through execution of pipeline initiatives.

Flexible Working Options

• Role based in Caracas, Venezuela.

• Requires travel across the market and internationally (approximately 10%), with effective use of virtual communication tools.

Experience / skills required:

Qualifications and Experience Required

• Degree in Business Administration, Marketing, or related field.

• Minimum 2–3 years of experience in consumer marketing.

• Fluent in English and Spanish (oral and written).

• Strong analytical, reporting, and commercial skills.

• Ability to handle multiple projects and deadlines.

• Availability to attend late evening events.

• Ability to move seamlessly between critical thinking and executional detail.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application.

Worker Type :

Regular

Primary Location:

Caracas

Additional Locations :

Job Posting Start Date :

2025-12-16