Associate Brand Manager

Job Description

Welcome to AMN Healthcare — Where Talent Meets Purpose

Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard:

• Named to Becker’s Top 150 Places to Work in Healthcare — three years running.

• Consistently ranked among SIA’s Largest Staffing Firms in America.

• Honored with Modern Healthcare’s Innovators Award for driving change through innovation.

• Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.

Job Summary

Summary
The Associate Brand Manager (A/BM) develops and manages brand and digital marketing strategies that drive candidate acquisition and retention. This role partners closely with the business unit to understand evolving talent needs, optimize candidate experiences, and ensure marketing programs support key business goals (revenue, EBITDA, candidate satisfaction). The A/BM serves as a digital marketing strategist with strong customer experience management skills and the ability to integrate new marketing technologies into operations.

This role is hybrid with 2 days a week onsite.

Key Responsibilities

Strategy & Planning

• Develop comprehensive marketing strategies that support talent acquisition and retention goals.

• Translate strategy into actionable plans across digital channels, including web, SEO, paid search, display, social media, mobile, job boards, job distribution, and email marketing.

• Align with the business unit to stay informed of changing talent needs and competitive landscape.

• Manage brand strategy, image development, and graphic standards for candidate-facing brands.

• Develop and manage budgets, optimizing investments using analytics and test-and-learn best practices.

Candidate Experience & Process Optimization

• Understand and map candidate lead flows and conversion processes; develop process maps and partner with IT to ensure supporting systems and tools are properly configured.

• Support operational teams with training on new processes and technologies.

• Ensure all candidate interactions deliver an exceptional experience throughout the full lifecycle.

Analytics & Reporting

• Partner with business intelligence teams to build reporting and analytics that measure acquisition and retention performance.

• Use insights to refine strategies and ensure alignment with healthcare facility demand.

Execution & Creative Management

• Direct creative development for both online and offline assets.

• Create and oversee candidate marketing collateral across all channels.

• Collaborate with recruitment teams to develop programs that generate qualified leads and maintain relationships with active and past candidates.

• Manage external agency and vendor relationships.

Project & Research Management

• Lead projects from concept through execution, ensuring timelines, budgets, and quality standards are met.

• Conduct and manage primary marketing research and evaluate campaign effectiveness.

 

Qualifications

• Bachelor’s degree in marketing or business with emphasis on brand or product management

 

 Minimum Experience: 

• 5+ years of marketing experience preferred
• 1+ year of business process reengineering experience preferred
• 3+ years of experience creating and optimizing digital marketing strategies

 

Work Environment / Physical Requirements

• Work is performed in an office/home office environment.

• Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Our Core Values

● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

Pay Rate

$74,500 - $88,500 Salary

Final pay rate is dependent on experience, training, education, and location.