Assistant/Trade Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello, we’re Haleon, a new world-leading consumer healthcare company. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum – through a unique combination of deep human understanding and trusted science.

Key Responsibilities

This position will be responsible for developing trade marketing objectives, strategies and actions in respective category/range of consumer healthcare products in the marketplace. This role will also take lead to drive category development and promotions, optimize the profitability, grow market share and revenue in both short and long term, with key responsibilities summarized as follows:

• Plan and implement the trade activation programs for campaigns/new product launches guided by the brand, trade marketing and channel strategies aligned with brand and sales team for the respective category/products, and subsequent evaluation.
• Closely monitor the market/channel dynamics and performance, conduct analysis, and recommend actions or mitigation plan as appropriate.
• Control and optimize trade marketing expenditure within approved budget.
• Understand the overall purchase path, shopper insights and self-care needs, and support solutions to sales team for category management and shopper activations.
• Drive cross function collaboration such as sales, marketing, regulatory, supply chain team etc. to drive through the process to ensure integrated execution, such as promo pack development.
• Manage and drive the good quality of vendor deliverables for BTL activities.
• Ensure that internal/external compliance requirements are met for all strategies and activities developed, including but not limited to HK regulations, Code of Conduct, Anti-Bribery and Corruption, Competition Law and Data Privacy. 
• Promptly report adverse events received from all interactions with customers or consumers such as field visits, sales meetings or calls, sales events.
• Provide support of Haleon’s E-commerce development, including promotion activities arrangement, sales analysis, Haleon’s product presence/flagship stores at retailers’ e-shop, PLP and PDP, ad spend recommendation etc.
• Support ad-hoc projects and act as champion for team’s initiatives.

Key Qualifications & skills

We are looking for professionals with below qualifications and skills to achieve our goals:

• Bachelor’s Degree of Marketing, Business Administration, or related field.
• 5+ years trade marketing experience within FMCG industry, preferably from personal care/ OTC/ wellness related, with proven track record of achievements.
• Experienced in new product launch and driving large scale campaign at trade level. Good understanding of key account and drug store practices.
• Strong strategic and analytical thinking with number sense.
• Strong people influencing skills across the organization, from cross team stakeholders such as sales and marketing team, to senior management.
• Proven team player and strong at driving collaboration and team alignment.
• Strong communication and active listening skills.

Candidate with less experience will be considered as Senior Trade Marketing Executive

Diversity, Equity and Inclusion

In Haleon embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

 

 

 

 Job Posting End Date

 

 

2026-02-15

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.