Job Description
The Role:
The F1 Marketing Team has a newly created Assistant Marketing Manager role that will focus on strategic integration. You will execute marketing strategy and thrive in a fast-paced, data-rich, global environment. You should have proven success in coordinating cross-platform marketing solutions and driving brand consistency from the garage to the grid. You should be eager to leverage expertise in activation strategy and contribute to building a platform from ground up.
Job Responsibilities
Manage collaboration with Cadillac channels including social media, digital, sales operations, product marketing and advertising.
Develop agendas and lead go to market planning weekly meetings.
Lead integration across dealer networks. Execute Go-To-Market (GTM) plans for dealers – watch parties, wearables, kits. Support Cadillac Racing subcommittee and plans for dealer inclusion
Oversee dealer tool kit development, deployment, coordination with dealers
Central point of contact for licensing/merch programs between all partners – CF1, GM Licensing, external partners (eg, Hilfiger)
Evaluate and manage co-marketing opportunities for Cadillac that may come in through CF1 sponsors or other racing affiliations.
Provide on site event support for key events with activation (Hospitality and/or vehicle display).
Lead development and maintain key moments calendar.
Support execution of 360 plans around key moments.
Represent team in meetings with key JV partner and stakeholders and execute vision for hosting and event management.
Support integration efforts into mainstream Cadillac advertising – social, digital, web, etc.
Minimum Requirements:
Bachelor's degree required
5+ years of Marketing or partnership experience, with a minimum of 2+ years of Luxury brand experience
Some experience managing luxury events
Ability to travel on weekends as needed
#LI-ST1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits.About GM
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