Diageo

Assistant Manager - Key Accounts

Faridabad, India Full time

Job Description :

Job Title
Assistant Manager - Key Accounts

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

• To formulate Sales strategies to (a) drive top line growth in domestic markets and prepare innovative plans to achieve higher value realization (b) for brand management, evaluation, and market promotion strategies, for various existing / new products.

• Develop sales plans, strategies, and policies with a view to increase/sustain market share and profitability.

• Have an effective implementation and monitoring mechanism to ensure achievement of the Sales plans and strategies.

• Scan the environment to understand competitor's activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share. • Ensure an increased market share and profitability by facilitating market development, brand management and business development.

• Initiate market intelligence system to provide monthly information to Top Management on potential data, competitors- activities, new product opportunities and other changes in the environment.

Role Responsibilities:

• Meeting sales targets & objectives.

• Market share growth in category - Strengthening & expanding.

• Identification & development of new markets in the existing universe.

• Implementation of Sales & Marketing strategies, Institutional Sales. Relationship building & Customer Satisfaction with key accounts

• Cost Optimization.

• Development of a market intelligence/ information system.

• Training, development & monitoring of sales & distribution personnel.

• Management of Schemes, Incentives and Consumer Promotions

• Liaise with the Regional & Channel (Key Accounts + Banqueting) Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost benefit of the marketing spends.

• Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumer & categories. 

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 


 

Worker Type :

Regular

Primary Location:

Faridabad

Additional Locations :

Job Posting Start Date :

2025-11-19