At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Artist Strategy Manager
A little bit about our team:
At Warner Music Australasia, we are dedicated to the long-term career growth of our domestic artists. Our Artist Strategy team works at the center of the label, connecting the dots between A&R, creative, and commercial teams to bring an artist’s vision to life. This role is a key part of our leadership structure, helping to guide the wider marketing team and ensuring that every project we touch has a clear, insight-led path to success. You’ll be working with a passionate group of specialists who value collaboration, creative thinking, and a fan-first approach.
Your role:
As an Artist Strategy Manager, you are responsible for the architectural planning and successful execution of marketing campaigns for our domestic roster. You will act as a strategist and a primary point of contact for artists and their managers, translating creative ideas into actionable, long-term plans. This role is about balance: you’ll be managing high-level budgets and timelines one hour, and brainstorming visual "world-building" with our creative leads the next. It is a position designed for a seasoned marketer who understands that breaking an artist requires both rigorous data analysis and a deep intuition for culture.
Here you’ll get to:
Develop and implement comprehensive, long-lead marketing strategies (3–6 months) that align with the artist’s brand and our commercial goals.
Serve as a collaborator for artists and managers, ensuring their creative vision is supported by the full weight of the label’s resources.
Oversee complex project lifecycles, from the initial rollout of a single to the global coordination of an album release.
Brief and manage data-driven paid advertising campaigns, ensuring budgets are used efficiently to reach the right audiences.
Partner with our Head of Creative to develop distinct visual identities and content that resonate across social and digital platforms.
Monitor consumption data and industry trends daily, using insights from DSPs and internal tools to optimise campaign performance.
Lead e-commerce and D2C strategies, identifying opportunities for exclusive products that drive chart positions and fan engagement.
Provide guidance and mentorship to the broader marketing team, acting as a deputy to the Head of Domestic Artist Strategy on operational matters.
About you:
You have at least 5 years of manager-level marketing experience within the music industry, a record label, or a high-level creative environment.
You are passionate about the ANZ music landscape and have a deep understanding of how different audiences discover and engage with new music.
You enjoy building and maintaining strong professional relationships, especially when navigating the needs of artists, managers, and internal stakeholders.
You are highly organised and detail-oriented, with a proven ability to manage a high-volume roster and meet tight deadlines without losing focus.
You have a strong grasp of marketing financials, including experience planning, managing, and reconciling significant project budgets.
You possess excellent communication and copywriting skills, with the ability to present strategic plans clearly and persuasively.
We’d love it if you also had:
Background in music touring or publishing.
Experience using industry tools like Chartmetric, Soundcharts, or project management apps like Asana.
A strong interest in how emerging technologies, including AI, are impacting music marketing and fan discovery.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.