End Date
Monday 20 April 2026Salary Range
£92,701 - £109,060We support flexible working – click here for more information on flexible working options
Flexible Working Options
Flexibility in when hours are worked, Job ShareJob Description Summary
We're hiring for an Area Director in our Asset Finance business, to lead the Sales team in our Midlands, North West and Wales region!Job Description
JOB TITLE: Area Director, Asset Finance (SME Banking)
SALARY: Competitive - will be discussed at interview stage
LOCATION(S): Midlands & North West of England
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites
About this Opportunity:
We're now looking for an Area Director - Asset Finance Sales to work across our Midlands, North West & Wales region. Reporting to the Managing Director, Asset Finance Sales you'll be responsible for driving Asset Finance new business. This will include leading, coaching & developing a Sales team to achieve a series of financial and non financial measures as well as contributing to the strategic planning and delivery of the Asset Finance team. In this strategic sales leadership role, you'll have an excellent opportunity to develop a team. You'll use your strong external network and understanding of the asset finance product, to support development of the proposition as well as deliver against key performance objectives.
What you’ll be doing:
Leading and motivating a team of office and field based salespeople, to deliver asset finance products to both existing and new clients and achieve both financial and non-financial targets
Build & manage key stakeholder relationships - both internal (Coverage/Risk/Product/Operations) and external (Clients/KBIs/Brokers).
Collaborate effectively across SCS to assist in product development, identifying/mitigating risk and enabling wider product and business transformation as we grow.
Build and maintain an effective external network to ensure maximisation of opportunity across all channels. Ensure common goals and strategic alignment with the wider Group to drive product offerings into our client base.
Grow product penetration by effectively introducing suitable, additional LBG products to Asset Finance clients.
Provide effective feedback to team members to assist them in their in role development and future ambitions.
Why join us?
We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we’re looking for?
A minimum of five years’ experience in Asset Finance is essential.
Sales Leadership experience – previous line management experience, or experience in coaching, development, performance management.
Strong communication and partnering skills with experience in building and managing relationships with clients and influential partners.
Credit Analysis – Strong commercial reasoning skills with the ability to assess, analyse and interpret financial information.
Strong presentational skills including the ability to communicate with and influence key customers.
A desire to realise the potential in others, deliver excellent client service and drive growth of our wider business.
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you’ll learn and thrive? Apply today and find out more.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.