As a Marketing Manager for GSK’s anti-infectives portfolio, you will be leading key projects focused on the development of promotional tactics to execute the brand strategy with the opportunity to gain experience in digital promotional resources. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative. This role will begin with a focus on HCPs but could evolve to include patient focused activities as well.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, responsibilities include…
Lead development of assigned promotional tactics (e.g. leave behinds, emails, eDetail aids, etc.) – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Develop implementation strategy for key levers such as field promotional materials (e.g. leave behinds, emails, eDetail aids, etc.) as well as additional omnichannel opportunities, clearly articulating brand strategy to matrix partners to enable effective pull-through and execution
Work effectively and collaboratively as an equal partner across a matrix marketing organization
Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
Work closely with Marketing Directors to ensure tactics align with and support brand strategies and objectives
Effectively lead cross-functional team of internal and external partners, including the creative agency, media vendors and project teams to drive execution
Manage projects through the promotional review and approval process
Utilize analytics to develop, measure and optimize integrated multi-channel campaigns.
Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
BS/BA, preferably in Business /Marketing or Health Sciences related field.
Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include communications in an agency, CPG or pharma company Healthcare marketing can include brand marketing and/or provider marketing.
Experience working in a matrix environment and with all levels of an organization.
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA Degree
HCP marketing experience strongly preferred
5 + years marketing experience (2 years in healthcare marketing)
Project management experience with proven ability to handle multiple projects simultaneously.
Demonstrated interpersonal skills and ability to build effective working relationships.
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
Experience with primary and secondary market research.
Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making.
Budget management experience.
Experience implementing projects within pharma including copy approval experience.
Experience managing external Agencies.
#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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