Canadian Tire Corporation is investing in content programs to enhance content across channels, brands, and companies. As part of our Enterprise Content Management and Creative Group (internal agency to CTC), the Analyst, Digital Content will manage day-to-day operations related to product onboarding, article maintenance, and content moderation on canadiantire.ca. This role ensures timely onboarding of new articles and collaborates with content consultants, copywriters, and merchandising units to gather and moderate product content. The successful candidate will work in a fast-paced environment adhering to SEO practices and brand guidelines.
Responsibilities:
Product Onboarding: Upload and manage product content on the site’s Product Detail Pages (PDPs), ensuring accuracy and completeness.
Content Moderation: Edit, create, and maintain customer-facing product content across digital properties.
Quality Control: Conduct regular audits of PDPs and site content for compliance with quality standards.
Collaboration: Work closely with internal teams (Specialists, Consultants, Associate Managers) and external stakeholders (buyers, purchasing coordinators) to gather and enrich product information from vendors.
SEO Optimization: Contribute to the development and implementation of data standards and SEO guidelines.
Content Issue Resolution: Monitor and address any content-related issues promptly.
Enhanced Content Initiatives: Support projects aimed at improving user experience through enriched product content strategies.
Reporting: Prepare and present reports on team progress, highlighting key achievements and areas for improvement.
Other tasks as assigned.
Qualifications:
Post-secondary education in business/commerce, English, Journalism, Creative Writing, Marketing or related field.
1-2 years of experience in eCommerce content management/product copywriting for digital platforms.
Strong writing skills for organizing and optimizing content for search and customer purchasing decisions.
Experience working with multiple stakeholders in a deadline-driven environment.
Proficiency in Product Information Management (PIM) solutions (e.g., STEP, Hybris PCM) is an asset.
Strong knowledge of SEO and keyword research.
Familiarity with AI tech is a plus.
Excellent organizational skills with attention to detail.
Proficiency in Microsoft Office Suite, especially Excel.
Ability to work both independently and collaboratively in a team setting.
Proven problem-solving skills with the ability to make decisions under tight deadlines
Preferred Skills:
Strong communication skills
Positive work ethic and attitude
Experience with data analysis tools and metrics tracking
Knowledge of digital marketing best practices
Copywriting/proofreading skills
We’re always looking for great talent! In addition to competitive pay, we offer:
Comprehensive benefits and retirement programs
Performance incentives, Continuing Education Programs
Other perks to support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $44,000.00 and $73,000.00. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
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This posting represents an existing vacancy within our organization.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.