Agency Performance and Brand Development Specialist

This role is responsible for enhancing the brand presence and reputation through various marketing initiatives. This role entails the following key responsibilities:

Position Responsibilities:

Campaign Branding:

• Oversee the development and execution of branding campaigns that align with organizational goals and enhance brand recognition.

External Awards:

• Coordinate efforts to identify and apply for relevant industry awards, ensuring the company’s achievements are recognized externally.

Content and Production:

• Manage the creation and distribution of content across various platforms, ensuring consistency and alignment with brand messaging.

Career Page Management:

• Oversee the design and content of the company’s career page to attract potential candidates and reflect the company culture.

Accountabilities (Individual / Shared):

Campaign Branding Oversight

• Responsible for overseeing the development and execution of branding campaigns. This includes ensuring that all campaigns are in line with organizational goals and contribute to enhancing brand recognition and reputation.

External Awards Coordination

• Accountable for coordinating efforts to identify and apply for relevant industry awards. This involves ensuring that the company's achievements are effectively communicated and recognized in external arenas.

Content and Production Management

• Responsible for managing the creation and distribution of content across various platforms. This includes ensuring that all content maintains consistency and alignment with the company's brand messaging.

Career Page Management

• Accountable for overseeing the design and content of the company’s career page. This involves ensuring that it effectively attracts potential candidates and accurately reflects the company culture.

Required Qualifications:

• Bachelor’s degree in Business Administration or a related field.
• 8+ years in a similar role, preferably within the same industry.
• Proven experience in managing engagement, design, and communication.
• Strong understanding of change management principles and assessment tools.
• Excellent communication and interpersonal skills.
• Ability to develop and implement alignment-focused communication strategies.
• Proficiency in building and maintaining effective relationships.
• Aptitude for identifying issues and crafting effective solutions.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Hybrid