Job Description:
1.專業經驗 (Professional Experience)
具備 4 至 5 年以上廣告、行銷或相關行業的紮實經驗,並在整合行銷通訊 (IMC)、線上 (ATL) 及線下 (BTL) 廣告活動方面擁有實質經驗與知識。具食品或FMCG相關產業經驗更佳。
2.策略提案與簡報 (Strategic Pitching & Presentation)
協助團隊解析客戶需求及相關資料彙整,瞭解及解析客戶反饋與問題,可直接面對客戶溝通,並協助內部團隊精準瞭解客戶需求的判斷力。具備可獨立撰寫提案簡報及提案的能力。
3.專案領導力 (Project Leadership)
具邏輯思考與組織能力;能監督執行過程,並專業控管專案執行品質與狀態,確保專案從起點到終點的高品質交付。
4.跨部門協作 (Cross-functional Collaboration)
需可跨部門、廠商溝通,有效整合多方想法及反饋並總結重點,讓任務精準往下發展,並可精準掌控各方人員思維在同一陣線上,順利往客戶需求發展。
5.數據與市場洞察 (Data & Market Insight)
具備分析思維,敏銳觀察消費者行為、市場趨勢及競爭對手動態,能將數據轉化為可執行的洞察。
6.抗壓性與成長心態 (Resilience & Growth Mindset)
具備高度抗壓性與優秀的人際交往能力,協助團隊客戶關係維護及跨團隊合作溝通理性順暢。積極主動及樂於接受挑戰,並保持客觀開放溝通、持續學習、接收不同意見的心態。
1. Professional Experience
- 4-5+ years of solid experience in advertising, marketing, or related industries.
- Proven expertise in Integrated Marketing Communications (IMC), as well as ATL (Above-the-Line) and BTL (Below-the-Line) campaigns.
- Experience in Food & Beverage (F&B) or FMCG sectors is highly preferred.
2. Strategic Pitching & Presentation
- Ability to assist the team in deconstructing client briefs and synthesizing relevant data.
- Skilled at interpreting client feedback and identifying core issues.
- Capable of direct client-facing communication with the professional judgment to align internal teams with client expectations.
- Proficient in independent deck development and lead pitching.
3. Project Leadership
- Strong logical thinking and organizational skills.
- Proven ability to oversee execution processes and maintain rigorous quality control.
- Ensures high-quality, end-to-end project delivery, from initial concept to final completion.
4. Cross-functional Collaboration
- Expertise in communicating across departments and with external vendors.
- Ability to synthesize diverse perspectives and feedback into actionable priorities.
- Skilled at stakeholder management, ensuring all parties remain aligned with the project goals and client requirements.
5. Data & Market Insight
- Analytical mindset with a keen eye for consumer behavior, market trends, and competitive landscapes.
- Ability to translate complex data into actionable insights.
6. Resilience & Growth Mindset
- High resilience and exceptional interpersonal skills to maintain strong client relationships and facilitate rational team communication.
- Proactive, challenge-oriented, and maintains an objective, open-minded attitude toward feedback and continuous learning.
Location:
Taipei - No. 77, Songgao Rd., Xinyi Dist.
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent