Account Director, Real Estate Public Relations

ABOUT BERLINROSEN

BerlinRosen is part of Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE REAL ESTATE TEAM

Our clients include many of the nation’s most influential luxury residential and market-defining commercial developments, alongside leading private equity and financial institutions, publicly traded REITs, family offices, and venture-backed platforms. We advise across every major asset class — from marquee residential portfolios and mixed-use districts to best-in-class office, industrial, retail, and civic and entertainment destinations. Real estate is the foundation of our practice, with a perspective that extends across the broader built environment — spanning architecture and design, capital markets, technology, public affairs, nonprofit leadership, urbanism, and placemaking.

ABOUT THIS ROLE

BerlinRosen is seeking an experienced communications strategist to join us as an Account Director. In this role, you will create strategies, manage campaigns, and promote programs that drive media coverage and public engagement. You will work with a team of expert colleagues and lead the day-to-day account flow by managing junior staff and client relations.    

Role location: This role is based in our New York, N.Y. or Washington D.C. office on a hybrid basis. The Real Estate team is in-office 3 days per week.

 

ACCOUNTABILITIES AND QUALIFICATIONS

As an Account Director on the Real Estate team you will…

• Lead development of large-scale strategies along with teammates
• Drive client communications daily: setting expectations, escalating urgent needs, building and maintaining strong relationships, etc.
• Manage junior staff on each account you lead, strategically influencing deliverables’ quality and staff development by delegating, modeling smart practices and providing feedback
• Manage up to build strong, effective relationships with senior team leaders to understand their goals, communication styles and needs, providing proactive solutions to work together toward success.
• Coordinate across internal and external teams to deploy integrated services (media relations, digital advertising, research) to meet your clients’ goals
• Conceptualize and drive new story angles and other media opportunities for clients: such as ideating and landing feature stories during news lulls, or drafting a persuasive and compelling pitch on behalf of a client for a high-profile interview, award or conference
• Work closely with senior team leaders on capacity planning to ensure that the team is running efficiently
• Contribute to business development and growth efforts

Essential skills: 

• A minimum of 6 years of strategic communications experience: in-house, media or journalism; PR agency experience preferred
• Deep in media relations in real estate, business, corporate communications, executive thought leadership and urbanism
• Strong storytelling skills with the ability to provide examples of materials that clearly demonstrate these capabilities
• At least 1 year of experience managing teams
• Versatile writer who is comfortable and well-versed in writing professional, on-brand materials for clients 
• Savviness and creativity in media relations and pitching, social media content ideation and influencer engagement with the knowledge to identify new targets and thoughtful angles until the story lands
• Ability to confidently communicate clearly and effectively both verbally and in writing, with varying levels of staff, clients, the media and is comfortable thinking on their feet
• Organized and adept  to working in a fast-paced environment with the capability to handle multiple assignments at once and still meet deadlines 
• Proven ability to become a savvy and nimble student of the “news” and quickly identify new media opportunities and narratives to insert our clients’ voices into the news cycle
• Passion and an insatiable curiosity for the built environment and all things real estate 

WORKING AT BERLINROSEN

Salary range (commensurate with experience and skills): $110,000-$130,000

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