Genentech USA, Inc. seeks a Senior Marketing Manager at its South San Francisco, CA location.
Duties: Apply pharmaceutical or biotechnology background to execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels across various therapeutic lines as an individual contributor. Gather and leverage appropriate customer insights and data to determine product value proposition and to inform the optimal integrated customer experience. Monitor marketing activity usage, performance, and customer satisfaction to optimize campaigns and drive customer and business outcomes. Identify key internal network partners and external resources and align them to the marketing strategy to optimize all marketing content, including messaging and channel mix, for target customers. Partner with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics. Measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes. Make decisions and act in close alignment with the full product value proposition, customer positioning, and team priorities; and work collaboratively across multiple nationwide teams, and internal functional groups to integrate brand strategy and tactics into the strength of Genentech’s Portfolio as a partner. Shape national strategy and develop customized plan at the eco/local level and support ecosystem planning and identify opportunities to develop strategy and prioritize efforts to capitalize on local business opportunities. May telecommute up to 2 days per week. Position requires up to 20% fully reimbursed domestic travel.
Education and experience required: Master’s degree, or foreign equivalent, in Biotechnology or related field and 2 years of experience as a Marketing Manager, Marketing Associate, or related position in the pharmaceutical or biotechnology industry
Special Requirements: 2 year(s) of experience must include:
Global clinical trial management
End-to-end medicine development
Communicating clinical attributes of medicines to healthcare professionals
Development and execution of pharmaceutical sales plans
#LI-DNI #DNI #DE-DNI
The expected annual salary range for this position based on the primary location for this position of California is $231,480 to $300,600 per year. Actual pay within the range will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits (https://roche.ehr.com/default.ashx?CLASSNAME=splash)
Worksite: 1 DNA Way, South San Francisco, CA 94080
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
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